Genius Sports Secures Agreement for Constant, Competitive Esports Operations with SIS
In a move that strengthens the competitive gaming and betting industry, Sports Information Services (SIS) and Genius Sports have agreed on a distribution deal. This partnership will significantly enhance the provision and global reach of high-quality betting data, live streaming content, and esports coverage, crucial elements for operators worldwide.
With over 35 years of experience and serving more than 400 customers in 50 countries, SIS is a major supplier of betting content, including esports. The company's partnership with Genius Sports, a leading sports data and technology company, will facilitate an extensive and reliable distribution network that supports betting markets and enhances the fan experience for competitive gaming events.
This deal is part of broader industry trends where data and live content rights distribution increasingly underpin the growth and integrity of competitive gaming and sports betting. By combining Genius Sports' advanced technology and data management capabilities with SIS's strong distribution footprint, the partnership helps professionalize the competitive gaming ecosystem through better data availability, official betting data, and technological innovations such as semi-automated and computer vision-based sports technologies.
SIS's Competitive Gaming covers both esoccer and ebasketball sports simulation products. Genius Sports will make this library available to its extensive sportsbook network. The SIS Competitive Gaming content, produced entirely in-house and with integrity at its core, has been proven to deliver superior margins to operators.
Genius Sports provides sportsbooks and lotteries with award-winning data, odds, streaming, trading, and marketing solutions. The addition of SIS Competitive Gaming will significantly boost the Genius Sports breadth of offering. Genius Sports' customers will now have access to SIS' Competitive Gaming, esoccer, and ebasketball products.
Matt Stephenson, Global Partnership Director at Genius Sports, has affirmed that the addition of SIS' Competitive Gaming content will give their sportsbook partners a wider range of content and the best opportunity to add value and grow revenues. Andy Kelly, Head of Commercial Partnerships at SIS, has stated that Genius Sports has a reputation as a world-leading provider to the sports betting industry.
The Competitive Gaming library from SIS comprises over 150,000 annual live events. The deal between SIS and Genius Sports is significant for SIS as it aims to expand its distribution across regulated markets worldwide. Matt Stephenson also emphasized that the addition of SIS' Competitive Gaming content will give Genius Sports' customers a product that stands out from the competition in terms of quality and integrity.
This partnership is expected to create enhanced value for stakeholders and support the sector’s continued growth. It will enable operators to tap into reliable official data and live streams necessary to power betting products, audience engagement, and analytical tools, thereby contributing to expanding the competitive gaming industry's infrastructure.
- The partnership between Sports Information Services (SIS) and Genius Sports will provide sportsbooks with access to SIS' Competitive Gaming content, including esoccer and ebasketball sports simulation products.
- By combining Genius Sports' advanced technology and data management capabilities with SIS's strong distribution footprint, the partnership aims to professionalize the competitive gaming ecosystem through better data availability, official betting data, and technological innovations.
- The addition of SIS' Competitive Gaming content to Genius Sports' offerings will significantly boost Genius Sports' breadth of offerings, providing sportsbooks and lotteries with award-winning data, odds, streaming, trading, and marketing solutions.
- The deal between SIS and Genius Sports is a significant step for SIS as it aims to expand its distribution across regulated markets worldwide, providing high-quality betting data, live streaming content, and esports coverage to operators.
