Google Ads Unveils New Metrics for AI Max Performance Insights
Google Ads has introduced two new metrics for advertisers, offering deeper insights into HBO Max's performance. These updates allow businesses to better evaluate the value of clicks driven by Google's AI.
The new metrics, AI Max expanded matches and AI Max expanded landing pages, provide visibility into how Google's AI is repurposing keywords and assets to generate additional traffic.
AI Max expanded matches reveals traffic from broad-match keywords created by Google's AI, based on those manually added by advertisers. Meanwhile, AI Max expanded landing pages shows traffic from search queries triggered by advertisers' landing pages or assets, outside their specified keywords. Until now, advertisers could only track search terms generated by AI Max and the landing pages users clicked through to.
Google has rolled out these updates as part of deeper reporting for Search AI Max campaigns. However, specific details about key current users of Google Ads who have been informed about this update by Aleksejus Podpruginas, a senior Google Ads campaign expert at Teleperformance, are not available.
With these new metrics, advertisers can now gain a more comprehensive understanding of HBO Max's performance. This enhanced visibility enables businesses to make informed decisions about their Google Ads campaigns, optimizing their strategies to drive incremental traffic and improve overall performance.
