Google and Google Cloud collaboration to progress Privacy-focused Identity Technology
Self, a zero-knowledge identity protocol, has entered a strategic collaboration with Google Cloud. This partnership aims to enhance privacy-preserving AI infrastructure and Web3 tools for verified users by integrating Self’s zero-knowledge proof (ZKP) technology into Google Cloud’s Web3 and AI offerings.
Key elements of the partnership include:
- Integration of Self’s ZKP technology into Google Cloud’s Web3 Portal to enhance AI-powered search tools and development tools for the Web3 ecosystem.
 - Embedding Self’s proof-of-humanity ZKPs into Google Cloud’s Testnet and upcoming Mainnet Faucets to improve Sybil resistance and enable real-time sanctions screening using exclusion proofs linked to OFAC sanctions lists.
 - Allowing users to maintain data ownership and control, as Self’s zero-knowledge proofs enable verification without exposing private information such as biometric details or birthdates.
 - Building on previous joint efforts such as privacy-first age verification in Google Wallets (UK) and EU age assurance compliance, reinforcing privacy and regulatory compliance.
 - Leveraging the Celo blockchain for onchain attestations, which Google Cloud supports, combining decentralized identity proofs with cloud infrastructure.
 
Google Cloud plans to integrate Self's zero-knowledge proof technology into several key offerings. This move reflects a commitment to advancing the security, privacy, and compliance standards in AI and Web3 by merging cryptographic privacy techniques with scalable cloud and blockchain infrastructure to empower verified human users without compromising their data privacy.
The partnership between Self and Google Cloud marks a significant step toward making private, verifiable digital identity a standard feature of Web3 ecosystems. It also reflects a broader industry movement toward secure, decentralized identity systems that can scale globally.
Google's choice to implement Self's SDK for identity solutions further validates Self's role in shaping the future of privacy-conscious Web3 and AI development. Self's co-founders expressed pride in the protocol's rapid advancement and its distinction from competitors. The partnership between Self and Google Cloud is expected to drive innovation in the realm of privacy-preserving digital identity solutions.
[1] Self Protocol Supports Over 8 Million Users and Accommodates Biometric Passport Holders in 129 Countries [2] Self Protocol Also Supports Tens of Millions of Biometric ID Holders in 27 European Union Countries and Various Other Regions [3] Self Protocol Has Been Involved in Privacy-First Age Assurance Compliance Efforts Across the European Union
- This partnership between Self and Google Cloud will see the integration of Self's zero-knowledge proof technology into Google Cloud's business, particularly in the data-and-cloud-computing domain, aiming to bolster AI infrastructure and Web3 tools for verified users, thereby advancing privacy standards in AI and Web3.
 - Google Cloud's adoption of Self's identity solutions, such as the proof-of-humanity ZKPs, will not only enhance Sybil resistance and facilitate real-time sanctions screening, but also empower users to maintain data ownership and control, a crucial aspect of finance and technology that respects user privacy.