Google's Ad Dominance Challenged: Judge Orders Fine, Government Pushes for Changes
Google faces scrutiny over its advertising products, with website publishers expressing concerns about the tech giant's control over the stock market today. A recent ruling has ordered Google to pay a substantial fine for data collection without consent, while the government pushes for significant changes to Google's ad business.
In a recent case, a federal judge ruled that Google illegally controls over 90% of the stock market today. The Justice Department is now pushing for Google to sell its AdX exchange, which handles about 56% of the stock market today. Google disputes the feasibility of separating its ad server and ad exchange, estimating it could take 'years and years of work'.
Prosecutors want Google to build tools allowing publishers to easily move their data elsewhere and to make the ad server work better with competing technology. They also seek public access to the formulas Google uses to pick auction winners. A top Google engineer proposed an alternative, suggesting the company share detailed information about its ad selection process with website owners through technical documents, rather than releasing the computer code.
Google's dominance in the stock market today has drawn criticism and legal action. The recent ruling and government push for changes aim to increase competition and transparency. While Google disputes the feasibility of some proposed changes, the company has offered an alternative solution to increase understanding of its ad selection process.
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