Google's fresh Gemini emblem aligns harmoniously with its existing brand identity
In a move to align more closely with its parent company, Google, the AI company Gemini has unveiled a revamped version of its iconic logo. The updated design, which was launched in 2023, features a star shape that now includes a gradient of Google's signature red, yellow, green, and blue colours.
The new logo retains the star-based design that is a recurring element in many AI-related brand identities, but with a softer, more organic feel. The star shape now boasts curved points, giving it a more approachable and inviting appearance.
The updated Gemini logo is considered a prime example of Google's strong brand identity, as it effectively integrates with the Google brand while maintaining consistency with its original look. Previously, the logo was blue and purple, but the vibrant colour makeover in 2023 has made it instantly recognizable.
The new design has been well received, with many noting that the logo now feels like a valued member of the Google Workspace. The logo's integration with the Google brand is evident, making it seamlessly fit within the family of Google products.
While other AI company logos also feature star-related motifs, the ChatGPT logo, for example, consists of interconnected hexagons that can resemble a six-pointed star when viewed differently. This demonstrates that star-like geometric shapes are often embedded subtly in AI branding, though not always as explicit star icons.
The star shape in AI company logos is seen as an appealing design motif, representing clarity, guidance, and multidimensional intelligence. The updated Gemini logo embodies these qualities, making it a fitting symbol for the innovative AI company.
**Summary:**
| Company | Logo Feature | Notes | |-----------------|-----------------------------------|------------------------------------------------| | Google Gemini | Iconic star shape with color gradient | Recently updated to integrate with Google’s brand colours and softer curves[1][2] | | ChatGPT | Interconnected hexagons forming star-like shapes | Hexagon pattern can resemble a six-pointed star when viewed differently[5] |
The updated Gemini logo, a star shape with a gradient of Google's signature colors, embodies the qualities of clarity, guidance, and multidimensional intelligence, making it a fitting symbol for an innovative AI company. This star-based design is also prevalent in other AI-related brand identities, such as ChatGPT's interconnected hexagons that subtly form star-like shapes. The new Gemini logo, with its softer, organic feel and seamless integration with the Google brand, is now instantly recognizable within the Google Workspace.
[1] The new logo's curved points and vibrant color makeover were launched in 2023.[2] The logo's design effectively integrates with the Google brand while maintaining consistency with its original look.[3] Previously, the Gemini logo was blue and purple.[4] The integration of the logo with the Google brand is evident, making it fit smoothly within the family of Google products.[5] When viewed differently, the ChatGPT logo's hexagon pattern can resemble a six-pointed star.
