Grocery chain Food Lion implements curbside pick-up service through Flybuy technology.
Flybuy, an AI-powered location engine, has made a significant impact on the grocery industry, particularly for Food Lion and other Ahold Delhaize USA brands. The technology, which has been deployed across all 1,650 Ahold Delhaize stores, including Food Lion, Stop & Shop, The Giant Co., Giant Food, and Hannaford, has streamlined curbside pickup operations, enhanced customer convenience, and improved service speed.
Marc Wallace, co-founder and CEO of Flybuy, expressed his excitement about supporting Food Lion's commitment to convenience and customer satisfaction. Steven Harwood, Food Lion To Go Manager, stated that Flybuy has been a game-changer for their curbside program.
With Flybuy, shoppers can track their journeys in real-time as they travel to the store for pickup. This feature enables well-timed handoffs upon arrival, reducing wait times and ensuring groceries are delivered fresh and promptly. The integration of Flybuy into Food Lion's tech stack delivers real-time visibility into customer arrivals, boosting overall efficiency for store teams.
The impact of Flybuy is evident. Customer satisfaction with the Food Lion To Go pickup experience has notably increased, with a rating of 4.8 out of five stars. The technology has also reduced customer wait times by more than 40%.
Food Lion, a division of Zaandam, Netherlands-based Ahold Delhaize, is ranked No. 11 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America. The company operates more than 1,100 stores throughout 10 southeastern and Mid-Atlantic states, with 82,000-plus associates.
The rollout of Flybuy across all Ahold Delhaize USA banners is a part of Ahold Delhaize's continued investment in digital innovation. This investment has earned Food Lion recognition as one of Progressive Grocer's Retailers of the Century and among its 10 Most Sustainable Grocers of 2025.
In conclusion, Flybuy's implementation has brought real-time location tracking and operational efficiency to thousands of stores across the country, improving the grocery shopping experience for customers and streamlining operations for store teams.
- The private label industry, particularly food-and-drink retail, has witnessed significant advancements due to technological innovations, such as Flybuy's AI-powered location engine.
- The grocery industry is not the only sector experiencing transformative changes with Flybuy; other industries, like technology and finance, can also benefit from its real-time data-and-cloud-computing capabilities.
- The integration of Flybuy into retail giants' tech stacks, like Ahold Delhaize USA, opens up opportunities for private label brands to streamline their smartphone-based gadgets and lifestyle applications.
- As Ahold Delhaize continues its investment in digital innovation, private label brands may find it beneficial to collaborate with them to create a seamless, convenient, and customer-centric shopping experience.
- The adoption of Flybuy by large retailers like Food Lion marks a turning point in the retail landscape, where technology plays an increasingly important role in enhancing convenience, improving customer satisfaction, and driving growth for private label brands.
