Guidelines Suggested Improvement: coach on creating an unbiased, concise, and straightforward paraphrase of the given text without personal commentary or added messages.
In the world of local news broadcasting, the introduction of MRMC's camera robotics technology is revolutionising the industry. This groundbreaking technology brings cinematic camera movements, previously limited to high-end productions, to local newscasts.
Stations equipped with MRMC's robotic arms, such as the StudioBot XL, can automate complex, fluid camera moves around news anchors, physical and virtual objects, and integrate these movements consistently during live broadcasts. This automation frees operators to manage multiple tasks, while delivering polished, dynamic visuals that improve viewer engagement by 40-50% more cuts and shots than traditional setups [1].
For local TV stations seeking cost-effective solutions, MRMC offers scalable robotic camera systems designed to fit different budgets and production scales. The technology's programmable nature allows stations to pre-set desired moves controlled remotely or integrated into news automation systems, reducing the need for multiple operators and expensive equipment.
MRMC provides PTZ (pan-tilt-zoom) camera robotics solutions, which offer precise camera control at a lower cost, suitable for newsrooms and field coverage. Options include automated robotic arms and advanced motion control kits that are more accessible for local broadcasters aiming to enhance production values without major investments in crew or equipment [1][3].
The integration of MRMC's robotic camera arms into existing studio workflows allows local TV stations to produce more dynamic news programming efficiently. The StudioBot LT, a 6-axis robotic arm with a 4'2" reach that can support 22 pounds, is an example of such a solution.
The key difference between traditional robotic arms and robotic arm-pedestal combinations lies in unmatched creativity, particularly when combined with virtual sets and augmented reality graphics. This freedom of movement creates opportunities to engage viewers more deeply in stories and experience news in a more captivating way [2].
MRMC's expertise in robotics technology, stemming from its founding in 1966, has enabled broadcasters to make striking cinematic camera moves part of their newscasts. In fact, MRMC's technology has been used in outer space by SpaceX and Boeing for automated docking with the International Space Station [4].
Adding MRMC robotic solutions to newscasts isn't an all-or-nothing proposition. Stations can augment their existing robotic pedestals by separately adding a ceiling track-mounted MRMC StudioBot. The latest robotics technology, such as the MRMC StudioBot multi-axis robotic arm, allows smooth camera movement behind and around anchors, reporters, and AR graphics.
Camera robotics are commonly used in local newscasts to improve workflows, save on expenses, and ensure consistency. With solutions like the Track Robotic Head, Rail Lift Systems, and Polymotion Chat - an AI-driven, automatic talent tracking software - MRMC offers a comprehensive suite of technology solutions for local TV stations [5].
In summary, MRMC’s robotics bring cinematic camera movements to local newscasts through automated, repeatable, and precise motion control, increasing storytelling impact and viewer retention. They offer a range of cost-effective, scalable robotic camera solutions that help local TV stations produce more dynamic news programming efficiently [1][3].
References:
[1] MRMC. (n.d.). Robotics for TV Broadcasting. Retrieved from https://www.mrmc.co.uk/broadcast-robotics
[2] MRMC. (n.d.). StudioBot XL. Retrieved from https://www.mrmc.co.uk/products/studiobot-xl
[3] MRMC. (n.d.). StudioBot LT. Retrieved from https://www.mrmc.co.uk/products/studiobot-lt
[4] MRMC. (n.d.). Prompter Support. Retrieved from https://www.mrmc.co.uk/products/prompter-support
[5] MRMC. (n.d.). Robokam Control/Automation Software. Retrieved from https://www.mrmc.co.uk/products/robokam
[6] MRMC. (n.d.). Track Robotic Head. Retrieved from https://www.mrmc.co.uk/products/track-robot-head
[7] MRMC. (n.d.). Rail Lift Systems. Retrieved from https://www.mrmc.co.uk/products/rail-lift-systems
[8] MRMC. (n.d.). Polymotion Chat. Retrieved from https://www.mrmc.co.uk/products/polymotion-chat
- The introduction of MRMC's camera robotics technology in local news broadcasting is revolutionizing the industry, bringing cinematic camera movements to news stations.
- Stations equipped with MRMC's robotic arms, such as the StudioBot XL, can automate complex, fluid camera moves around news anchors, physical and virtual objects, and integrate these movements consistently during live broadcasts.
- MRMC offers scalable robotic camera systems designed to fit different budgets and production scales for local TV stations seeking cost-effective solutions.
- MRMC provides PTZ camera robotics solutions, offering precise camera control at a lower cost, suitable for newsrooms and field coverage.
- The integration of MRMC's robotic camera arms into existing studio workflows allows local TV stations to produce more dynamic news programming efficiently.
- With solutions like the Track Robotic Head, Rail Lift Systems, and Polymotion Chat - an AI-driven, automatic talent tracking software - MRMC offers a comprehensive suite of technology solutions for local TV stations.
- The key difference between traditional robotic arms and robotic arm-pedestal combinations lies in unmatched creativity, particularly when combined with virtual sets and augmented reality graphics.
- The latest robotics technology, such as the MRMC StudioBot multi-axis robotic arm, allows smooth camera movement behind and around anchors, reporters, and AR graphics, offering a level of freedom and captivation not seen before in local newscasts.
