Hasbro Seeks Tariff-Free Toys amid Continued Sales of Magic: The Gathering Cards
Hasbro, the beloved gaming company, is riding the waves of the ongoing global trade situation under the Trump administration's tariffs pretty smoothly. In a recent investor call, CEO Chris Cocks emphasized Hasbro's strategic advantage in the current chaos. The company's digital games and domestically produced board games, like Wizards of the Coast and its iconic titles, Dungeons & Dragons and Magic: The Gathering, are hardly affected by the tariffs.
The Wizards of the Coast division, though, has low tariff exposure as its domestic supply resides вЂ✅states like Texas and North Carolina. International manufacturers are based in Kyoto, Japan and Europe, both currently exempt from the tariffs. The only Wizards imports from China are the D&D boxed sets, but even then, China remains a key manufacturing hub for the company.
However, the CEO acknowledged that Hasbro's been juggling more intricate logistics due to the tariffs. When it comes to advocacy, Hasbro stands alongside The Toy Association, calling for global zero tariffs on toys and games to ensure a more predictable and favorable U.S. trade policy environment.
The CEO further elaborated that tariffs can lead to higher consumer prices, potential job losses, and reduced profits for shareholders. But for now, Hasbro is confident, with strong games and licensing businesses, and strategic flexibility, ensuring their guidance remains unscathed.
The Magic card game, in particular, has been thriving, boosting the division's Q1 revenue by 46% during the first quarter of 2025-2026. The game's "continued strength in licensing," including an upcoming crossover with Final Fantasy and the Universes Beyond set, which releases on June 13 and is already the best-selling Magic set ever, has contributed to such growth.
As for the latest updates in the geek world, stay tuned for the release schedules of your favorite franchises like Marvel, Star Wars, and Star Trek. Keep an eye on the evolving landscape of the DC Universe on film and TV, and brush up on what's next for the rebooted Doctor Who.
- In the expanding future, games like Final Fantasy are expected to collaborate with Hasbro's popular Magic: The Gathering, potentially altering the industry's landscape.
- Despite the ongoing tariff situation, strategic moves by Hasbro, such as its focus on digital and domestically produced games, have ensured a stable financial outlook for the company.
- As the business world anxiously awaits President Trump's effects on trade policies, Hasbro, alongside The Toy Association, advocates for a stable, tariff-free environment to better support the games and toys industry.
- As geek culture continues to evolve, enthusiasts can look forward to the upcoming releases in the realm of Marvel, Star Wars, and Star Trek, as well as the DC Universe on film and TV, with the rebooted Doctor Who promising captivating adventures ahead.
