High-end Jewelry Retailer, Chow Sang Sang, Chooses Nuvei for Online Payment Solutions to Boost Global Growth
Chow Sang Sang, a leading jeweler with over 900 self-run stores across various regions, has joined forces with payment technology provider Nuvei for its international growth, particularly in North America. This strategic partnership is a significant step in Chow Sang Sang's omnichannel strategy, aiming to modernize digital and in-store payments infrastructure to create a smooth, high-quality customer experience.
According to Phil Fayer, Chair and CEO of Nuvei, luxury brands like Chow Sang Sang require partners who can deliver intelligent infrastructure that matches their brand sophistication. Nuvei's platform supports 150+ currencies and 720 alternative payment methods, providing a secure, fully localized payment experience that aligns with Chow Sang Sang’s premium brand expectations.
One of the key benefits of this partnership is the access Chow Sang Sang gains to local acquiring in 50 markets, through a single integration with Nuvei's platform. This enables the jeweler to accelerate its North American market entry, while maintaining premium service standards.
Nuvei's advanced technology also offers enhanced transparency and control via its proprietary platform. This provides real-time transaction insights, granular interchange fee visibility, and automated reconciliation logic, all crucial for efficient management of global operations.
Integrated chargeback management is another critical feature, streamlining dispute resolution and maintaining customer satisfaction in luxury retail.
The partnership between Chow Sang Sang and Nuvei is not just limited to North America. Nuvei's long-term commitment to the APAC region is evident through its expansion across Greater China, Japan, Singapore, and Australia. The company has also supported APAC expansion for category leaders such as Shein, Temu, and Charles & Keith.
In the U.S. alone, ecommerce sales of jewelry are projected to rise from $22.5 billion to $37.9 billion over the same period. With the global online jewelry sales projected to rise from $105.6 billion in 2024 to $166 billion by 2029, a 16% Compound Annual Growth Rate (CAGR), the partnership between Chow Sang Sang and Nuvei is well-timed.
Ms. Genevieve Chow, Chief Brands Officer at Chow Sang Sang, stated that Nuvei's platform, local knowledge, and global reach are key to delivering the premium experience their customers expect, online and in-store. Nuvei's recent receipt of a Money Services Operator (MSO) license in Hong Kong further enhances its ability to support the region's most ambitious companies with payments technology built for scale.
Chow Sang Sang's portfolio includes the brands CHOW SANG SANG, PROMESSA, MINTYGREEN, and EMPHASIS. This partnership marks a significant milestone in Chow Sang Sang's growth strategy, which focuses on international expansion driven by a strong omnichannel approach.
Nuvei's capabilities extend beyond the jewelry sector, supporting airlines, hospitality, gaming, online travel, car parking, and EV charging sectors. The company's direct connections to global card networks may drive higher approval rates and reduced payment friction, making it an ideal partner for businesses seeking to scale smoothly in the digital age.
Chow Sang Sang leverages Nuvei's technology to achieve a smooth, high-quality customer experience, offering integrated chargeback management and real-time transaction insights. With Nuvei's platform, Chow Sang Sang gains access to local acquiring in 50 markets, accelerating its international growth, particularly in North America.
