HMD Debuts in Ghana with Mobile Devices Tailored for Domestic Demands
HMD Unveils Durable and Affordable Mobile Devices in Ghana
In a grand launch event held at the Mövenpick Ambassador Hotel in Accra, HMD, the official smartphone partner of FC Barcelona, unveiled four new mobile devices tailored to the needs of the Ghanaian market. The new lineup, which includes the HMD Arc, HMD Aura 2, Nokia 130 Music, and Nokia 150 Music, aims to provide value, reliability, and style to consumers in Ghana.
The HMD Aura 2, positioned as a value smartphone, boasts a 5000mAh Li-Polymer battery with USB Type-C charging, 4GB RAM, a 1.6 GHz CPU, and a 13MP rear and 5MP front camera. The device is designed with large storage options, making it ideal for users who rely on local media storage. Its affordability and dual SIM support make it a practical choice for Ghanaian consumers who value reliability and connectivity.
While specific details about the HMD Arc are limited, it is likely that the device aligns with HMD’s approach to emerging markets, focusing on cost-effectiveness and dual SIM support.
The Nokia 130 Music and Nokia 150 Music, on the other hand, are feature phones targeted at users needing affordable music playback, long battery life, and basic phone functions. These devices are designed to fit well with the Ghanaian market where feature phones remain prevalent. They offer long battery life and music playback features, making them suitable for non-smartphone users in areas with limited access to technology.
All four devices are now available through selected retail and online channels across Ghana. The new lineup positions HMD to compete in the price-sensitive but tech-forward Ghanaian market.
Usman Shahid, HMD's Head of Sales Operations & New Business - AMEA, emphasized that consumers want more than just a phone - they want value, reliability, and style. The new lineup reflects this philosophy, with a focus on locally relevant features like long battery life, repairability, and music-centric designs.
The launch event attracted tech enthusiasts, media, and industry insiders, marking a significant step for HMD in the Ghanaian market. The company is betting on its ability to meet the demands for affordable and reliable mobile technology in Ghana, a market known for its tech-savvy consumers.
The HMD Arc and HMD Aura 2 have batteries that last up to three days, providing users with the durability they need. Furthermore, the 80% battery health of these devices is retained after 800 charge cycles, ensuring longevity.
In conclusion, HMD's new lineup is designed to cater to the unique needs of the Ghanaian market, offering devices with long battery life, affordability, and music functionality. The company's focus on value, reliability, and style is expected to resonate with consumers in Ghana, making it a strong contender in the competitive mobile technology market.
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