Hyundai and Zeiss Collaborate on Developing Holographic Windshield Display Technology
Hyundai Mobis, a leading automotive parts supplier, and ZEISS, a renowned optical and optoelectronic solutions provider, have collaborated to develop a groundbreaking holographic Head-Up Display (HUD) technology. This innovation, showcased as a concept at CES 2025, promises to revolutionise the driving experience by offering an immersive augmented reality (AR) experience[1].
The full-windshield holographic HUD technology projects navigation cues, alerts, and entertainment content across three simultaneous viewing zones on the entire windshield[1]. This development aims to enhance driver situational awareness and provide a more engaging and interactive driving experience.
The joint development between Hyundai Mobis and ZEISS targets mass production by 2027, indicating that the technology is currently at an advanced prototype or demonstration stage[1]. With this timeline, the technology is moving towards commercial readiness and integration into vehicle models within the next couple of years.
By 2027, it is expected that full-windshield holographic HUDs will be available in the automotive market, transforming dashboard real estate into immersive AR canvases[1]. The industry is projected to ship around 7 million automotive units by 2030[1].
This development aligns with broader efforts in premium and electric vehicles to integrate full-windshield holographic displays for enhanced driver information and entertainment[1].
Hyundai Mobis will take the lead in developing and supplying the projector, a key component technology, for Holographic HUD systems. The company has also made significant strides in automotive display technology, with achievements such as a rollable display (2023) and a swivel display (2022)[2].
ZEISS, on the other hand, plans to develop and supply the Transparent Display using unique Zeiss Holographic Technology. The companies have already started preliminary product development for Holographic HUD systems and are aiming to launch mass-produced products as early as 2027[2].
The Holographic HUD system projects content onto a transparent windshield using a thin film and a projector[1]. Hyundai Mobis demonstrated this technology at CES 2024, showcasing a transparent display applying hologram optical element technology[3].
With these advancements, the worldwide Holographic HUD market is expected to grow significantly, with a projected shipment of around 7 million units by 2030[2].
[1] Hyundai Mobis Press Release, 2025 [2] Hyundai Mobis and ZEISS Joint Statement, 2025 [3] Hyundai Mobis Press Release, 2024
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