Hyundai and Zeiss Collaborate to Develop Holographic Windshield Display Technology
Hyundai Mobis, in partnership with ZEISS, has made a significant leap in automotive technology with the development of a full-windshield Holographic Head-Up Display (HUD). This groundbreaking innovation, first showcased at CES 2025, transforms the entire windshield into a display screen for navigation, alerts, and entertainment. [2][1]
The joint venture aims for mass production to commence by 2027, with a focus on integration in premium trims for German luxury marques and Chinese EV brands. [2][4]
Key developments and production plans:
- Technology Status: The technology is currently in the advanced development and demonstration phase, with working prototypes featuring holographic display zones on the windshield. [2][4]
- Production Timeline: Hyundai Mobis and ZEISS are targeting mass production for 2027. [2][4]
- Partnership: Hyundai Mobis is leveraging ZEISS's holographic optical technology to create a transparent display with about 95% light transmittance, ensuring brightness and clarity. [4][1]
This technology marks a step towards immersive augmented reality (AR) dashboards and holographic displays, enhancing driver situational awareness and user experience. [2]
In the project, Hyundai Mobis will develop and supply the projector, a crucial component for the Holographic HUD system. The HUD technology displays various driving, convenience, and infotainment content in a wide space from the driver's seat to the passenger seat. [2]
Executive Vice President and Head of Automotive Electronics Business Unit at Hyundai Mobis, Jung Soo-kyung, has expressed plans to expand efforts in combining optics and automobiles to various fields such as holographic displays for vehicle interiors and exteriors, and 3D rear lamps. [3]
Hyundai Mobis' technological development achievements in automotive displays include the first rollable display (2023) and swivel display (2022), and a transparent display applying hologram optical element technology showcased at CES 2024. [3]
This holographic HUD technology evolved from existing head-up displays, which only showed simple information like driving speed, navigation routes, and speed limit warnings. [1]
According to international market research firm OMDIA Research, the worldwide Holographic HUD market is expected to grow to about 7 million units by 2030. [5]
ZEISS Microoptics, a part of ZEISS, is a leading provider of sophisticated microoptical and holographic-optical solutions for various applications. [6]
The thin and transparent film needed for this technology is less than 100 micrometers (about 0.1 mm), barely thicker than human hair. [1]
The partnership between Hyundai Mobis and ZEISS signifies a promising future for holographic technology in the automotive industry, aiming to revolutionise driving experiences and set new standards for in-vehicle information and entertainment systems. [2]
- The partnership between Hyundai Mobis and ZEISS, with the forthcoming mass production of full-windshield Holographic Head-Up Displays (HUD), signifies a significant integration of smart-home-devices-like technology and gadgets into the automotive industry, aiming to revolutionize driving experiences.
- With the expansion of efforts in combining optics and automobiles, Hyundai Mobis' executive vice president, Jung Soo-kyung, has plans to explore holographic displays for vehicle interiors and exteriors, further blurring the lines between traditional automotive technology and modern gadgets and smart-home-devices.
