Inappropriate Ad Block Evasion by AR App: Google Gemini AI Outsmarts YouTube's Anti-Adblock Efforts through Real-World Billboard Blockage
Chillin' with the AR Ad Blocker
It's been a while since Google’s been on a wild goose chase with ad-blocker users on YouTube, and now it seems like the cat-and-mouse game has expanded to the real world. Belgian software whiz, Stijn Spanhove, has cooked up an innovative AR app that guts ads in our everyday environment, literally!
Oh, you haven't heard about it yet? Well, Spanhove's brainchild works on Snap's fifth-generation AR “Spectacles” and uses Google's Gemini AI to identify and hammer ads on billboards, TV commercials, and, get this, even product packaging! And yes, we’re talking about real-world ads, not the ones streaming on your screen.
So, how does this magic happen? Easy peasy. The app, still in the early experimental stages, deploys those pesky ads with a red square and replaces them with the blocked brand's name where the ad used to be. And guess what? It isn't just effective. It's downright impressive!
In his own words, Spanhove said:
I’ve been crafting an XR app for a real-world ad blocker using Snap Spectacles. It’s all about Gemini, identifying and quashing those ads in your environment.
Here's a fun fact for you: the app's blueprints were birthed from open-source libraries shared by Snap on GitHub. But don't get too excited. The ace ad-free experience is still limited to Snap's smart AR glasses. However, given the buzz it’s generating, it won’t be a stretch to see it make its way to future powerhouses like Apple's Vision Pro and Meta's Quest.
Now, users on the internet are suggesting that the programmer swaps the bold red rectangle thing with more natural elements like local flora and fauna. Imagine watching Mother Nature take down those pesky ads!
👉🏻P.S. Are you curious about the potential impact this could have on the advertising industry? Well, buckle up! The rise of AR ad blockers could flip the switch for advertisers, compelling them to create more interactive and seamless ads tailored for AR experiences, and perhaps even spiraling into new revenue and regulatory models. Users, on the other hand, may gain the power to design their visual canvas, filtering out unwanted commercial content and customizing their real-world visual feed. So, get ready for a brave new world!💫🚀 (For more insights, peep into [1][2][3])
- The new AR app developed by Stijn Spanhove not only blocks ads on digital screens, but also targeted real-world ads, like billboards, TV commercials, and product packaging.
- The interactive nature of the ad-blocking app is made possible through Google's Gemini AI technology and Snap's fifth-generation AR "Spectacles" hardware.
- In the future, this technology could potentially expand to other smart devices such as Apple's Vision Pro and Meta's Quest, as it continues to gain traction.
- As AR ad blockers become more common, advertisers may need to create more immersive and user-friendly advertisements that cater to the AR experience.
- With the rise of AR ad blockers, users might have the power to customize their visual environment, filtering out unwanted commercial content and designing their own real-world visual feed.
