Instagram content now accessible by Google: potential impacts on your profile visibility
Instagram, a popular social media platform owned by Meta Corporation, has announced a significant change to its privacy settings. This update affects posts, reels, and all public information in both creator and business accounts.
The company aims to utilise content from profiles on its platform for its AI strategy. This means that publicly accessible information can be used for AI training, potentially improving the platform's functionality and user experience.
However, users have the control to manage their privacy settings. By default, a newly created Instagram account is private, meaning only followers can see the content. Users can change this setting to public, allowing their content to be visible to a wider audience, including search engine users.
This change in visibility has a potential benefit for businesses, creators, and organisations on Instagram. With their content now appearing on search engines like Google or Bing, they can increase their online visibility, reaching a broader audience.
It's important to note that this new visibility is only applicable to accounts with public content. Private accounts or content not publicly shared remain unaffected by this indexing change.
Moreover, users must consent to the use of their data, and the data must be public and discoverable by search engines for this indexing to occur. This ensures that users have control over their privacy and the use of their data.
In addition to the increased visibility, business and creator accounts offer other benefits. They provide analysis functions, range optimization, contact options, and the ability to specify a category for services. This makes it easier for users to discover and interact with businesses and creators on the platform.
In conclusion, Instagram's new AI strategy allows for increased online visibility for businesses and creators, while still maintaining user control over their privacy settings. Users are encouraged to review and adjust their privacy settings as needed to ensure their content is visible in the way they prefer.
