Instagram Geotag Absent -- Update on Consequences?!?!?
Social media, especially Instagram, plays a crucial role in a restaurant's marketing strategy. It helps build word-of-mouth, showcases the food and experience, and raises awareness. It's an essential piece of the customer journey. But, what happens when your geotag is incorrect or missing?
Where's 375 Chicken?!
A geotag is a feature on Instagram where users can tag the location (not the account) of their posts, which corresponds to a map view. Guests often share content tagging the location without tagging the account.
Pro-Tip: Regularly check your geotag for shared photos from users just like you check for user-generated content and engage with those posts!
Geotags are crucial for discovery. Incorrect or missing geotags can create a poor customer experience and even damage your online search results. In essence, it's like building a restaurant without a front door.
You NEED to fix this!
The issue usually arises due to an error between your Instagram brand page and Facebook location pages.
A Facebook location page is a page that represents a specific physical location of a business. If you have multiple locations, you need to ensure the addresses are correct for each store on the brand page. Make sure you don't have duplicate or incorrect Facebook pages as well. If so, delete them. Duplicate pages on Facebook can be harmful to your business.
If that doesn't solve the problem, ensure your Instagram brand account is linked to the correct Facebook business account in Instagram settings.
If all else fails, you may need to create a new location page on Instagram, which would then allow you to geotag your posts. However, there may be discrepancies between the two systems, and a major lag.
You can streamline this process with Marqii. Marqii can handle this all with a click of a button and keep your data consistent across multiple platforms. They're the gold standard for managing the digital side of your guest experience, including listings management.
With Marqii, you can ensure not only your geotags on Instagram are correct but also that all your information, such as name, hours of operation, address, menu, photos, and more, are up-to-date and in your control on multiple platforms. It's also an incredible tool for managing reviews on Yelp, Google, and Tripadvisor.
- Facebook: How to Create a Facebook Page for a Local Business
- Instagram Support: Set up a business profile
- Instagram Support: Geotags
- Facebook Support: Update or edit your Page's location
- GoogleMyBusiness Tips: Manage your business info on Google
- Social media, particularly Instagram, is an essential part of a restaurant's marketing strategy, contributing to the guest experience and online visibility. However, incorrect geotags can negatively affect the customer experience, misguiding potential guests and potentially harming search results.
- To maintain consistency and accuracy across platforms, it's recommended to ensure that your Facebook location pages are correctly linked to your Instagram brand account, and that addresses, hours of operation, and other crucial information are up-to-date for each store on the brand page.
- To streamline these processes and manage the digital aspect of the guest experience more effectively, consider using tools like Marqii, which can handle multiple platform listings management with a single click, ensuring accurate geotags, up-to-date info, and effective review management on various platforms like Yelp, Google, and Tripadvisor.
