Instagram Hits 3 Billion Monthly Users
Instagram, a dominant force in social media, has reached a significant milestone. The platform, which contributes half of Meta's annual revenue, now boasts 3 billion monthly active users. This news was confirmed by Adam Mosseri, the Head of Instagram.
Instagram's growth has been remarkable since its acquisition by Meta (then Facebook) in 2012. Back then, it had a user base of 30 million. Now, over a decade later, it has grown to over 3 billion, a staggering increase.
The platform's addition of Reels in 2020 played a crucial role in maintaining its competitiveness. Reels, Instagram's short-form video feature, helped it stay relevant amidst the rising popularity of TikTok, which currently has 1 billion monthly active users.
Instagram's journey from a simple photo-sharing app to a social media giant with 3 billion users is a testament to its evolution and adaptability. The platform's ability to innovate and stay competitive, as seen with the introduction of Reels, has been key to its success. Mark Zuckerberg announced this impressive milestone on Threads, another Meta-owned platform.
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