Interactive seminar: Demonstration of the cutting-edge global broadcast norm in operation
TVBEurope and V-Nova Host Webinar on Bringing OTT-Grade Experiences to Linear TV
On Tuesday, 9th September 2025, TVBEurope and V-Nova will co-host a free webinar titled "Exploring how broadcasters can bring OTT-grade experiences to linear TV in 4K HDR at under 10 Mbps." This event promises to delve into the exciting world of NextGen TV standards, focusing on ATSC3.0 and Brazil's TV 3.0/DTV+ initiative.
The webinar aims to help broadcasters meet audience expectations by showcasing how to bring 4K HDR to mainstream broadcast while balancing quality and bitrate. It will also discuss the delivery of additional data services, alerts, and the enabling of new business models.
The panelists for this insightful discussion include Robin Hérin, Director of Standardisation at Ateme, Carlos Cosme, Innovation Specialist at Globo, and Fabio Murra, SVP Product and Marketing at V-Nova. Further speakers will be announced shortly.
The webinar will feature real encoder benchmarks demonstrating the performance of TV 3.0 standards within the current spectrum constraints faced by broadcasters. It will also highlight the collaboration among broadcasters, technology innovators, and equipment vendors to create a fully interoperable end-to-end system now in production.
One of the key highlights of the webinar will be the enabling of interactive applications such as targeted content, enhanced advertising, and audience engagement natively over broadcast. This opens up new opportunities for monetisation and viewer loyalty.
The webinar is scheduled to be conducted in 4K HDR at a data rate of under 10 Mbps. It is a free event for all participants, offering a unique opportunity to learn from industry experts about the future of broadcasting.
Don't miss out on this exciting event! Register now to secure your spot and get ready to explore the possibilities of bringing OTT-grade experiences to linear TV.
- The webinar, focusing on NextGen TV standards and delivery of additional data services, aims to showcase how technology can help broadcasters bring 4K HDR to mainstream broadcast while balancing quality and bitrate.
- During the webinar, interactive applications like targeted content, enhanced advertising, and audience engagement will be enabled natively over broadcast, demonstrating the potential for new monetisation and viewer loyalty opportunities in the realm of technology.
