Investment by Adam Hall Group in Strategic Redesign
Adam Hall Group Unveils New Experience Centre and Repositioning Strategy
The Adam Hall Group, a leading German producer and distributor of event technology solutions, has announced a significant expansion and repositioning at Prolight + Sound 2017.
The company, founded in 1975 by Mr. Adam Hall and based in Neu-Anspach, Hesse, has invested over 20 million euros in two building complexes to accommodate its growth. This investment has resulted in a new experience centre, a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy, an integrated R&D department, and ample space for designing, modelling, and 3D prototyping.
The new experience centre, scheduled to open in spring 2018, will be accessible to employees, business partners, and clients. The centre is part of the Adam Hall Group's repositioning strategy, which aims to increase transparency of the company's portfolio and service engagement.
In addition to the new experience centre, the Adam Hall Group has expanded its warehouse to a size of 14,000 square meters with a new logistics park. This expansion allows the company to offer over 7,000 articles immediately available in its warehouse.
At Prolight + Sound 2017, the Adam Hall Group presented several world premieres in Hall 3.1, reinforcing its commitment to innovation. The company's product portfolio includes audio and sound technology, professional LED illumination solutions, and more.
The repositioning also includes a new Corporate Identity and an image campaign. The Adam Hall Group stands for quality, reliability, client-oriented solutions, and innovation. As a distributor and service provider for more than 30 renowned brands, the company continues to develop and design new products and solutions, adhering to the motto "Designed and Engineered in Germany."
The Adam Hall Group has established new international partnerships in Asia, the Middle East, Africa, and Latin America, further expanding its global presence. Modern showrooms have been opened in Singapore, Barcelona, Poland, and the United States.
Notable events at Prolight + Sound 2017 included a live concert by YouTube star Kiddo Kat at the Adam Hall stand. The repositioning and new offerings of the Adam Hall Group are focusing on people and providing innovative, user-friendly, and affordable event technology solutions.
The Adam Hall Group's partnership with the renowned Porsche Design Studio at Prolight + Sound 2017 is a testament to the company's commitment to design and innovation. As the Adam Hall Group continues to grow and evolve, it remains dedicated to delivering high-quality solutions for the event technology industry.
- The Adam Hall Group, amidst its repositioning strategy, is planning to invest in event technology solutions, aiming to offer more affordable and user-friendly options for businesses and clients.
- As part of its expansion and repositioning, the Adam Hall Group has been collaborating with finance resources for investing in technology that will modernize their product portfolio, including advancements in sound technology and professional LED illumination solutions.
