Investment of $12M secured for Ultra's cutting-edge gaming platform, dubbed 'Next-Gen'
In a bold move to redefine the gaming landscape, Ultra, a groundbreaking blockchain-based platform, aims to take on industry heavyweights like Steam and reshape digital game distribution and monetization. With a vision to become an all-encompassing gaming ecosystem, Ultra aspires to offer a vast catalog of games, much like Netflix for films, providing players with a wide choice, not just a limited selection.
At the heart of Ultra's vision is the development of a dedicated gaming blockchain, optimised for high performance, low latency, and zero gas fees. This blockchain supports high throughput and makes user transactions frictionless, ensuring smooth transactions under half a second. The company's native gaming currency, UOS, is intended to be widely adopted as the payment method throughout the gaming industry, establishing an ecosystem where players and developers use UOS as a standard currency.
To support developers, Ultra provides comprehensive tools and resources, including software development kits (SDKs), APIs, analytics, WalletConnect integration, and an NFT marketplace based on Ultra’s proprietary Uniq NFT standard. This infrastructure helps developers focus on creating games rather than dealing with blockchain complexities.
Ultra is rapidly expanding its platform's game catalog to attract users with large content variety, increasing user traffic, and ultimately supporting both Web2 and Web3 games on a unified platform. This approach aims to break the mold of the traditional game development and distribution cycle.
Recently, Ultra secured $12 million in funding from Luxembourg family office NOIA Capital, signalling strong investor backing to accelerate the platform’s development and growth efforts. The funding will be used to hire top-tier talent and continue expanding and upgrading the Ultra platform.
Maxime van Steenberghe, a former partner at Circle Strategies, has been appointed as Ultra's Chief Operating Officer, boosting its leadership team. Gus van Rijckevorsel, known for being a transformational leader and a serial entrepreneur, has been appointed as CEO of Ultra.
Ultra's disruptive approach to the gaming industry has been acknowledged by NOIA Capital, with Muhammed Yesilhark, CIO at NOIA Capital, expressing his support. The company's leadership and vision have been praised for their potential to combine traditional gaming with cutting-edge technology, including digital assets, and to return value to gamers, developers, and publishers.
Ubisoft's Champions Tactics: Grimoria Chronicles, Poly Gunnerz, Katana Inu, and Phantom Galaxies are popular blockchain games on Ultra, with most of the games on the platform being available in both Web3 and non-Web3 environments. The Ultra Blockchain is designed for consumer-facing applications, powering the Web3 gaming aspects of the platform.
Ultra envisions a gaming ecosystem where blockchain's transparency, efficiency, and native digital assets create a seamless, developer-friendly, player-centric platform that revolutionises how games are published, monetized, and played across both traditional and blockchain-integrated environments. The company aims to challenge the industry's outdated models, particularly in Europe, which it considers to be lagging behind competitor markets. Ultra's platform tries to address this demand as it builds at the intersection of emerging technologies and digital assets.
In the pursuit of redefining the gaming industry, Ultra intends to integrate web3 technology into its gaming ecosystem, aiming to make its native currency, UOS, a standard payment method across the industry. As part of its ambitious plan, Ultra is developing a high-performance blockchain for frictionless transactions, inspired by Netflix's vast movie catalog model, offering a wide array of games for players.
