Jaguar Challenges German Rivals with XE Group Tests
Jaguar is stepping up its game in the compact executive segment. The British automaker aims to challenge German rivals more seriously by boosting sales of its XE model. A unique initiative by Jaguar Land Rover MD Jeremy Hicks is set to give potential buyers a direct comparison experience.
Jaguar has purchased 250 units of the BMW 3 Series, Mercedes C-Class, and Audi A4 for group tests in its UK showrooms. This move, a first by a manufacturer in the UK, allows potential Jaguar XE buyers to test drive the XE alongside its key rivals simultaneously. The initiative is led by Jaguar, with the specific individual behind the announcement not publicly disclosed.
The Jaguar XE has already seen strong demand, with over 30,000 units sold so far this year. Jaguar's goal is to further increase these numbers and make the XE a formidable competitor to the established German models. The success of the XE could significantly contribute to Jaguar's overall success, potentially even matching the heights reached by its sister brand Range Rover. The upcoming F-Pace and its future smaller sibling are also expected to play a role in this growth.
Jaguar's ambitious plan to challenge German competitors in the compact executive segment is underway. With group tests offering direct comparisons and over 30,000 XE units sold this year, Jaguar is poised to make a significant impact. The XE's success could pave the way for Jaguar to reach new heights, potentially matching the success of Range Rover.
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