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JCB's New Guide Helps European Merchants Tap Into Asian Travellers' Spending

Discover the five distinct Asian traveller personas and their spending triggers. Tailor your payment processes to attract high-value customers.

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1 min read
In this picture there are group of people who are busy with their work. There is a chair on which...
In this picture there are group of people who are busy with their work. There is a chair on which there is a vessel. In the middle there are water bottles which are kept in box and a woman is cleaning the plate. In the top a man is carrying the luggage and in the right side there is a water and in the left side their is a ship which has doors and rooms in it. The people are walking in the middle of the floor.

JCB's New Guide Helps European Merchants Tap Into Asian Travellers' Spending

JCB has released a strategic guide, 'Asian Traveller Personas: Inspiring European Merchants to Unlock Greater Spend', to help European businesses understand Asian consumers' spending habits and motivations. The guide identifies five distinct Asian traveller personas, each with unique preferences and priorities.

Ray Shinzawa, JCB's Managing Director, emphasises the importance of understanding Asian consumers' cultural and behavioural aspects for revenue growth. The guide provides spending triggers and potential barriers for each persona, enabling merchants to tailor their payment processes.

The Value Gift Hunter seeks thoughtful gifts abroad, favouring clear pricing and bundle offers. The Acceptance-Driven Digital Nomad prefers simple and fast transactions, with a preference for seamless, mobile-first payment solutions. The Social Deal Hunter, digitally savvy, looks for flash deals and instant rewards, often through app-based services. The Premium Traveller values high-quality service and personalised experiences, leading to significant spending increases in Europe. The Security-Seeking Family Spender prioritises safety and convenience, also boosting spending in Europe.

JCB's guide, 'Asian Traveller Personas: Inspiring European Merchants to Unlock Greater Spend', offers valuable insights into Asian travelers' spending habits. By understanding these distinct personas, European merchants can adjust their payment processes to attract and serve these high-value customers effectively.

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