Kenya's satellite internet usage surges tenfold in a year, primarily driven by Starlink's influence, boosting user base exponentially
Starlink, Elon Musk's satellite internet service, has made a significant impact on Kenya's broadband sector since its introduction in July 2023. According to recent reports, Starlink's entry has contributed to a notable boost in broadband adoption in the country.
Before Starlink's arrival, the market for broadband services in Kenya was still ripe for growth, with the introduction of new technologies and services, including Starlink and potential offerings from providers like Safaricom. The sector continues to show promise, as more innovative solutions are introduced.
Starlink has found a niche in Kenya, particularly appealing to niche corporate clients and residents in remote or 'upcountry' areas lacking traditional infrastructure. In a country where the majority of broadband customers still opt for local providers offering slower speeds, Starlink's high-speed services have attracted a significant number of customers outside the reach of conventional broadband providers like Safaricom and Telkom Kenya.
Starlink joins other satellite service providers like Skynet and NTvsat in Kenya. Unlike these providers, however, Starlink has committed to delivering broadband services to areas beyond the reach of established providers. This commitment has been instrumental in its rapid growth, as the number of Starlink subscribers in Kenya has grown more than tenfold since its introduction. By March 2024, the number of subscribers stood at 4,808.
Starlink's satellite internet plans now cater to over 93% of users in Kenya, offering speeds ranging from 100 Mbps to 1 Gbps. This high-speed service has spurred a spike in satellite internet usage in Kenya, as customers seek faster and more reliable connections.
Safaricom, the largest telecommunications provider in Kenya, announced its intention to launch a satellite service a year ago but has yet to do so. Meanwhile, companies like Globalstar and ORBCOMM are offering satellite services targeting IoT and M2M communications in Africa, with Globalstar partnering locally for private 5G networks. There is no public indication that Safaricom has announced plans to offer satellite services yet.
Starlink has gained traction quickly by catering to customers dissatisfied with services from traditional providers that typically focus on urban areas. Its high-speed services have not only boosted broadband adoption in Kenya but also set the stage for further growth in the sector. As more Kenyans embrace satellite internet, the potential for continued expansion is immense.
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