Kia Tops the Latest List of Most-Viewed Non-Luxury Car TV Commercials
In the latest rankings by iSpot, Kia and Subaru dominate the top spots for the most-seen auto TV commercials of the week. Here are the key details for the leading commercials:
- Kia 2026 Sportage X-Pro
- Impression count: A staggering 204.8 million national TV ad impressions
- Media placement: Nearly 56% of impressions came from primetime airings, with significant reach from shows like House Hunters (5.5%), Major League Baseball games (4.1%), and Celebrity Family Feud (3%)
- Creative style: Strong brand recognition with an 85% brand match score, well above the automaker industry norm of 79%
- Context: Kia leads the ranking for most-seen non-luxury auto TV ads during this period.
- Subaru (two commercials combined)
- Impression count: A combined total of 214.3 million national TV ad impressions
- Media placement: Unlike other top ads that largely appeared around MLB games, Subaru’s ads found reach primarily via morning news programming
- Details: Subaru was the most-seen brand on the chart with two separate commercials contributing to this total.
Although the article from the search results highlights Kia and Subaru as the dominant players, it specifically mentions only these three commercials (Kia’s single spot and Subaru’s two spots). The full list of the top 5 and detailed info for each are not provided in the available data.
The estimated national TV ad spend for the top three commercials is as follows:
- Kia's 2026 Sportage X-Pro commercial: $3,275,740
- Subaru's combined commercials: $4,447,714
- Jeep's Jurassic World Rebirth ad: $705,927
In addition to the top three, other ads making up the top 5 and their specific media, impressions, or creative styles are not detailed in the provided source. The data may be updated in iSpot's database as additional airings information becomes available.
In terms of attention, the attention index for the commercials were as follows:
- Kia's 2026 Sportage X-Pro commercial: 92
- Jeep's Jurassic World Rebirth ad: 92
- Hyundai's therapist ad: 101
The interruption rate for the commercials were as follows:
- The interruption rate for Jeep's Jurassic World Rebirth ad was 3.39%
- The interruption rate for Hyundai's therapist ad was 3.64%
Notably, Hyundai's therapist ad had 76,805,624 national TV ad impressions and an estimated national TV ad spend of $254,242.
[1] Source: iSpot.tv (July 18, 2025)
- The finance sector may have played a crucial role in the impressive ad spend for Kia's 2026 Sportage X-Pro commercial, which amounted to $3,275,740.
- In the world of transportation, Subaru emerged as the brand with the highest combined national TV ad impressions at 214.3 million, across two separate commercials.
- Interestingly, the smartphone industry might have had a role in boosting the media placement of Subaru’s ads, as they primarily aired during morning news programming.
- The technology sector, particularly iSpot, played a significant role in providing insights on ad spending and viewership, helping brands like Kia and Subaru dominate the auto industry rankings.
- Amidst all this, the gadget-loving sports enthusiast may have encountered promotional ads for various brands, including baseball-related ads like MLB games, contributing to the viewership of Kia and Subaru's commercials.
