Klarna Surpasses 26M U.S. Shoppers, Partners with Gap Inc. and Walmart
Swedish fintech giant Klarna has hit a new milestone in the U.S., surpassing 26 million shoppers and 724,000 sellers worldwide. Meanwhile, Gap Inc. has partnered with Klarna to offer its payment services across its brands, including Old Navy, Gap, Banana Republic, and Athleta. Klarna will also start offering short-term loans at Walmart later this month.
Klarna's growth comes as consumers, especially younger shoppers, prefer 'buy now, pay later' services over traditional credit cards. The company recently debuted on the New York Stock Exchange, aiming to become 'ubiquitous' at store checkouts. Gap Inc., which reported flat Q2 net sales and a 1% increase in comps, is embracing this trend by offering Klarna's services alongside other payment options like Apple Pay and Afterpay.
Gap's namesake brand recently launched its global fall 2025 campaign, featuring low-rise denim and a positive reception. However, inventory increased by 9% year over year due to tariffs and efforts to import products before duty increases. U.S. customers can now pay for Gap Inc. purchases in full or in four interest-free installments using Klarna online or in the mobile app.
Klarna's U.S. expansion and Gap Inc.'s partnership with the fintech giant reflect the growing demand for flexible payment options. As consumers seek alternatives to credit cards, retailers are adapting to meet these preferences. With Klarna now available across Gap Inc.'s brands and set to launch at Walmart, the 'buy now, pay later' trend shows no signs of slowing down.
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