Large retailer Homzmart broadens its horizons to logistics sector in Egypt, introducing Lifters - a service specially designed for transporting large and heavy goods.
In a significant milestone for Homzmart, an Egyptian furniture e-commerce platform, its co-founder and COO, Ibrahim Mohamed, has launched a standalone logistics platform called Lifters. The new venture aims to modernize logistics by integrating technology with operational efficiency, providing a streamlined, tech-driven logistics solution to cater to the growing demand for reliable and flexible transportation and delivery services in markets with complex logistical challenges.
Background
Ibrahim Mohamed, leveraging his experience from Homzmart, identified gaps in the logistics ecosystem that affected timely and efficient delivery. Recognizing the need for a tech-driven solution, Lifters was created to address these challenges head-on. The platform aims to modernize logistics by integrating technology with operational efficiency to better serve clients across various sectors.
Services Offered by Lifters
Lifters offers a comprehensive suite of logistics services designed to cater to the needs of businesses and consumers alike. These services include:
- On-demand and scheduled delivery services tailored for e-commerce businesses, retailers, and individual customers.
- Freight and cargo transport options designed to handle different types and volumes of goods.
- Real-time tracking and management tools to provide transparency and better control over shipments.
- A network of drivers and transport providers coordinated through a digital platform to optimize routes and reduce delivery times.
- Customized logistics solutions that cater to the specific needs of businesses, including last-mile delivery and bulk transportation.
In addition, Lifters offers linehaul operations, which involve the transportation of goods between distribution centers or warehouses. The platform also provides e-commerce warehousing, order fulfillment, first-mile and middle-mile operations, quality control, reverse logistics, B2B supply chain solutions, and tailored 3PL services.
Expansion and Funding
Homzmart expanded into Saudi Arabia in 2021, and the funding for both Homzmart and Lifters was backed by STV, Nuwa Capital, Impact46, and Outlier Ventures. The latest funding round includes a $23 million pre-Series B round in 2022, bringing Homzmart's total funding to nearly $40 million.
Mahmoud Ibrahim, Homzmart's co-founder and CEO, announced the launch of Lifters on LinkedIn, stating that it was a significant milestone for Homzmart after five years of investment in logistics infrastructure. Lifters is not just an extension of Homzmart, but a bold step towards serving other businesses across the market.
Conclusion
With Lifters, Ibrahim Mohamed is positioning the platform as an innovative logistics service aiming to facilitate smoother and faster delivery operations, leveraging technology for enhanced service quality in the regional market. By offering a wide range of logistics services, Lifters is poised to become a key player in the logistics sector, helping businesses overcome logistical challenges and ensuring efficient delivery of goods to consumers.
Technology plays a crucial role in the operation of Lifters by integrating it with operational efficiency, offering real-time tracking, digital coordination of transport providers, and customized logistics solutions. In addition, technology enables Lifters to provide a wide range of logistics services, positioning it as an innovative player in the regional market aimed at facilitating smoother and faster delivery operations.
