Lotus Communications Boosts Cash Flow with New PayNow Payment Platform
Lotus Communications has recently implemented PayPal, a new payment platform designed for broadcasters. Although the developer and launch date remain unclear, the system has proven beneficial for the company's account executives.
PayPal offers a suite of tools to streamline payments. It provides pre-payments, payment reminders, and a collections tool. These features have significantly improved cash flow and reduced outstanding invoices at Lotus. Regional Business Manager Danielle Spaulding praised the platform for its ease of use and time-saving workflows, especially compared to manual cash-in-advance buys and collections.
Account Executive Melissa Kubik at Forever Media also found PayPal's payment reminder tool to be particularly useful. She noted that it saves time and encourages quicker payments from clients.
PayPal integrates seamlessly with Marketron's traffic systems, offering a comprehensive accounts receivable solution. It consolidates the entire payments workflow, from invoicing to funding, making it a valuable addition to broadcasters' operations.
Despite the lack of information on its developer and launch date, PayPal has demonstrated clear benefits for Lotus Communications. Its tools have improved cash flow, saved time, and simplified payment processes. With integration capabilities and a complete payments workflow, PayPal is expected to continue benefiting broadcasters like Lotus.
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