Manchester City announces the debut of its content platform on Dazn, set for the upcoming season.
Manchester City Joins DAZN with a Dedicated Content Hub
DAZN, the global sports streaming platform, has taken a significant step forward with the addition of Manchester City's content to its platform. The collaboration between Manchester City and DAZN aims to provide fans with exclusive access to team content and leverage DAZN's unparalleled global reach to engage new audiences.
The new Manchester City content hub on DAZN offers fans exclusive access to a wide range of non-live content including behind-the-scenes footage, interviews, press conferences, club podcasts, and additional video features. The platform also integrates interactive elements such as gaming, ticketing, and merchandise opportunities, creating an immersive and engaging fan experience.
This content is part of DAZN’s free tier and aims to deepen fan connection and expand the club’s global audience through DAZN’s extensive streaming footprint. Fans will also be able to experience more interactive features, such as gaming, ticketing, and merchandising, creating a "fully immersive fan experience".
Manchester City becomes the first men’s soccer club to have such a dedicated content hub on DAZN, following earlier partnerships with other teams like Tottenham Hotspur Women. The hub also complements DAZN's broader sports offerings, including live and on-demand events from various global competitions.
DAZN's growth trajectory is furthered with this addition, as it continues to make inroads into European football and boxing. The platform streams more than 90,000 live events annually and is available in over 200 markets worldwide. Recent investments, such as the minority investment from Surj Sports Investment, an arm of Saudi Arabia’s Public Investment Fund, further solidify DAZN's position in the global sports streaming market.
The new content hub is expected to deepen connections with Manchester City's global fanbase. Manchester City fans will have free access to a catalogue of non-live content, including interviews, press conferences, podcasts, and behind-the-scenes footage. The hub also comes ahead of the new English top-flight season, which begins next week.
In addition to Manchester City, DAZN features Ligue 1, Bundesliga, Serie A, La Liga, and a dedicated hub for Italian giants Juventus. With these partnerships, DAZN is positioning itself as a go-to destination for sports fans worldwide.
[1] Manchester City and DAZN Announce Collaboration for Premier League Side’s Dedicated Content Hub [2] Manchester City Launches New Content Hub on DAZN Ahead of 2022-23 Season [3] DAZN Buys Global Rights to FIFA's First Expanded Club World Cup for Approximately $1bn [4] Dazn: The Streaming Platform That's Taking on Netflix [5] DAZN's Global Expansion: From Europe to Asia and the Middle East
- The collaboration between Manchester City and DAZN has resulted in a dedicated content hub on the platform, offering fans exclusive access to a wide range of non-live content related to the Premier League side.
- The new content hub on DAZN provides Manchester City fans with an immersive fan experience, featuring interactive elements such as gaming, ticketing, and merchandise opportunities.
- With the addition of Manchester City's content, DAZN continues to make inroads into European football, complementing its existing offerings of live and on-demand events from various global competitions such as Ligue 1, Bundesliga, Serie A, and La Liga.
- DAZN's growth trajectory in the sports streaming market is furthered by recent investments and partnerships, such as the addition of Manchester City's content hub and a minority investment from Surj Sports Investment, an arm of Saudi Arabia’s Public Investment Fund.
