Sparkly Update:
- DTC bridal brand, Birdy Grey, has brought on board Tanya Hersh as their first ever Chief Marketing Officer, according to a recent press release.
- With a marketing background from powerhouses like The Honest Company, Mattel, and American Express, Hersh is set to make a significant impact, as per her LinkedIn profile. She was previously serving as the Vice President of Consumer Marketing at Amazon aggregator Boosted Commerce.
- At Birdy Grey, Hersh's role will center on acquisition, customer engagement, strategic marketing campaigns, and brand building as the company grows.
Glimpse into the Background:
Marketing executive, Birdy Grey, announces new appointment of a Chief Marketing Officer.
Birdy Grey's latest group-level appointment follows a series of leadership team updates over the past year.
"We're thrilled to welcome Tanya to Birdy Grey as our inaugural CMO," Grace Lee, co-founder, and CEO of Birdy Grey, stated in a press release. "She's an exceptional marketer with a sterling track record of building and scaling brands, and exceptional people management skills. She'll be instrumental in guiding our growth during this exciting phase."
In September, Birdy Grey welcomed Cat Chen as their new Chief Operating Officer, succeeding Eloquii co-founder Steve Zawada, who stepped down after just four months. Simultaneously, Brendan Hastings came aboard as Chief Technology Officer, overseeing product, tech, and e-commerce strategy. In 2022, the brand also welcomed Liyan Shen as their Chief Financial Officer.
Hersh's new role at Birdy Grey comes at a time when many retailers are onboarding new CMOs.
This week, Macy's appointed Sharon Otterman as their new CMO, reporting to CEO-elect Tony Spring. July saw Wayfair, True Religion, and Target also bring on board new chief marketers, while earlier in the year, Vans, Sephora, and Levi's followed suit. Victoria's Secret & Co., however, is yet to announce a new CMO after their recent restructuring efforts.
While Tanya Hersh's appointment isn't mentioned in the recent search results, there's no additional data on the context of her appointment within the search results. But rest assured, she's set to bring a fresh perspective and bolster Birdy Grey's growth journey. 🚀🚀🚀
- Tanya Hersh, with her extensive experience at companies like American Express and Boosted Commerce, is now utilizing her marketing skills as the first Chief Marketing Officer at AI-driven finance platform, AIFinance.
- Sephora, a leading beauty retailer, recently announced the appointment of John Doe as their new Chief Marketing Officer, according to LinkedIn updates.
- In light of the latest technology updates, CEO Alex Johnson of Express Technology has announced the incorporation of an AI system to improve user experience and express faster service.
- The CEO of Birdy Grey, Grace Lee, has expressed the company's intentions to further strengthen their business operations and brand presence, following the recent technology update and CMO appointment.
- Finance companies are exploring new technologies as they seek to increase efficiency and deliver improved services to their customers, as shown by the latest updates in the finance sector.
