Marketing Vice President Role
Appcues, a fully remote company based in the Greater Boston area, is looking for a B2B SaaS marketing leader to join their team. This role involves leading strategic marketing efforts to drive account growth, retention, and revenue expansion within the SaaS industry.
While a direct listing for a "B2B SaaS marketing leader" at Appcues was not found, relevant job descriptions for senior growth and account leadership roles at the company include responsibilities such as executing strategies for portfolio expansion, coordinating with Customer Success and Marketing teams, managing pipelines, and building strong relationships with senior decision-makers.
Qualifications for this role generally require extensive experience (4+ years) in B2B SaaS account management or marketing at companies with $30M+ ARR. Candidates should have a track record of driving growth in complex accounts with multiple stakeholders, including VP- and C-level executives. Strong strategic thinking, communication, presentation, and negotiation skills are essential, as is familiarity with SaaS product marketing, customer journey optimization, and cross-functional collaboration.
As a fully remote company, Appcues supports flexible time off policies and promotes collaboration across functions and time zones. However, the company is looking for a candidate based on the East Coast, preferably in the Greater Boston area, to stay in sync with the leadership team.
The ideal candidate is a clear communicator who provides sharp goals, clear expectations, and supports their team. They should be a human, approachable, honest, and clear leader who can trust their team to own their work, help them stay aligned and energized, and stay calm under pressure.
The marketing team at Appcues prioritizes delivering experiences that drive growth. They are looking for a leader who can start with the customer, focusing on them and making them famous. The candidate should have deep expertise in account-based marketing and know how to align Sales and Marketing to attract and convert best-fit customers.
Appcues has reinvented its company strategy, focusing on delivering experiences that drive growth. The company is investing in innovation to reshape customer experience delivery and measurement. The new marketing leader will play a crucial role in this mission.
The candidate should be an AI-first leader who helps their team move faster, stay focused on high-leverage work, and minimize unnecessary hierarchy. They should operate in multiple dimensions, from high-level strategy to executional detail.
Appcues thrives in transparent, highly collaborative environments that are curious, candid, and data-driven. The candidate should believe in long-term brand building and not be afraid to get a little weird to stand out. There is new energy and a unique opportunity to lead a marketing function at Appcues.
To apply for the role at Appcues, click on the provided link. The foundation and team at Appcues are strong, providing a solid base for the new marketing leader to make their mark.
- The new marketing leader at Appcues will need to work with the Technology sector to devise strategies that utilize AI for efficiency and focus, while maintaining transparency in the Finance aspects of the company.
- The ideal candidate should be able to collaborate with the Marketing and Customer Success teams, leveraging their business acumen to drive growth, aligning Sales and Marketing efforts to attract and convert the best-fit customers within the SaaS industry.
