Markets Globally Gather at SBC Summit to Discuss Future Prospects for North America
The North American sports betting and iGaming market is a significant and complex ecosystem, marked by rapid growth, a large consumer base, and a fragmented regulatory environment. In September 2025, the SBC Summit will delve into this dynamic market at the Global Markets Stage, focusing on the North American track.
The North American Market: Size, Complexity, and Opportunity
Americans wagered $12.10 billion on sports betting in one month alone, while iGaming also grew robustly across multiple states. The market is characterized by fierce competition, patchwork regulation, and steep entry costs. Major operators, such as DraftKings, FanDuel, BetMGM, and others, are jockeying for market share.
Key factors contributing to the market's complexity include size and growth, market fragmentation, competitive dynamics, technological demands, and regulatory impact.
Expert Discussions at the SBC Summit 2025
The SBC Summit 2025's Global Markets Stage for the North America track will feature several panels discussing the market's intricacies and opportunities.
- The Sweepstakes Boom - Sustainable Growth or Short-Lived Trend?: This panel will examine the rise of sweepstakes and live casinos across the US and debate whether the rapid adoption of these offerings may pave the way for a lasting market.
- Sweeping the States - The Rise of Alternative Betting: The panel will discuss the booming popularity of alternative betting models amid a slowdown in US states legalising online gambling.
- The Social Side of Betting - Peer-to-Peer, Gamification & Community: This panel will discuss the rise of peer-to-peer wagering and its impact on how players engage with betting.
- State-by-State Regulatory Developments and Their Impact: The panel will delve into state-by-state regulatory developments and their impact on market access and product innovation.
- Tribal Gaming: Blurred Lines or Commercial Collaboration?: This panel will discuss the evolving relationship between tribal gaming and commercial operators in the North American market.
- Strategies for Market Share Acquisition: The panel will explore strategies for market share acquisition amid intense competition among leading sportsbooks and iGaming operators.
- The Role of Technology and Data Analytics: The panel will discuss the role of technology and data analytics in delivering competitive advantages and enhancing customer engagement.
- Emerging Trends in Mobile and Online Platforms: The panel will consider emerging trends in mobile and online platforms, given North America leads regional growth at a 15.56% CAGR through 2030.
- Responsible Gambling Initiatives and Regulatory Compliance Challenges: The panel will discuss responsible gambling initiatives and regulatory compliance challenges.
- The Outlook for Major Markets Yet to Legalize: The panel will discuss the outlook for major markets yet to legalize, such as California and Texas, and implications for national growth forecasts.
- US Leaders Panel: This panel will feature industry leaders discussing the current state and future of the North American market, moderated by Jessica Welman, Editor of SBC Americas.
In sum, the North American market's size, evolving regulation, competitive intensity, and technological sophistication combine to create a highly significant yet complex ecosystem warranting deep expert discussion at the 2025 summit.
Exploring the potential of the complex North American market, the conference discussions will cover various aspects of online gambling, sports betting, and casino industries. For instance, the role of technology and data analytics in driving competitive advantages will be a focus (The Role of Technology and Data Analytics). Additionally, the evolution of mobile and online platforms, given North America's leading regional growth, will be considered (Emerging Trends in Mobile and Online Platforms).
