Media Company, Mediaset, selects Grass Valley's LDX 135 camera technology to revamp its broadcast equipment.
Mediaset, a leading Italian commercial broadcaster, has announced the installation of Grass Valley's LDX 135 cameras at three of its main television production centres in Milan and Rome. This upgrade marks a significant step towards enhancing the quality and efficiency of Mediaset's live production capabilities.
The LDX 135 cameras, part of the LDX 100 series of NativeIP-enabled cameras, offer a host of unique features and benefits, particularly in live production environments. One of the standout advantages is the camera's compatibility with the SMPTE ST 2110 standard, a professional media network standard for IP-based workflows. This feature allows for seamless transition from traditional SDI infrastructure to IP-based systems.
The LDX 135 cameras also boast NativeIP-enabled capabilities, enabling direct IP connectivity and simplifying integration into IP-based live production environments. This facilitates the management of video and audio streams over IP networks, enhancing operational efficiency.
The LDX 135 cameras support Ultra High Definition (UHD) and High Dynamic Range (HDR) production, offering superior image quality with enhanced colour and contrast. This is particularly beneficial for live events where high-quality visuals are essential. The cameras also come with a JPEG XS high-quality, low-latency video compression option, ensuring optimal performance even in demanding live production scenarios.
Another key advantage of the LDX 135 is its scalability, making it suitable for a wide range of applications, from sports broadcasting to concert events. The camera's compact design, as seen in the LDX C135 model, further adds to its versatility, making it ideal for applications where space is limited.
The installation of 30 cameras was completed within a month, despite the challenge of installing such a large number of cameras in a short time. Grass Valley ensured a fast turnaround in delivery to meet Mediaset's demanding timeline.
In addition, Domo Broadcast Systems is supplying a wireless solution to be used with the LDX 135 RF, further enhancing the camera's versatility. The LDX 135's native UHD imagers, equipped with global shutter technology, provide a wider dynamic range in HDR mode, improving signal-to-noise ratio and offering faster turnaround and configuration times.
Marco Di Concetto, director of broadcasting production systems at Mediaset Group, commented, "One of the biggest challenges was installing so many cameras in a short time. However, Grass Valley's efficient delivery process and the LDX 135's ease of integration made the process smoother than expected."
This upgrade is part of Mediaset's pursuit of a new fleet of 4K native cameras that comply with the SMPTE ST 2110 standard. The installation is being carried out by Mediaset engineers in partnership with Video Progetti. The LDX 135's NativeIP technology also facilitates the use of IP infrastructures and supports future adoption of XR, making it a future-proof investment for Mediaset.
- The LDX 135 cameras' integration into Mediaset's production centers, due to their NativeIP capabilities, will streamline the management of video and audio streams, thereby improving operational efficiency in data-and-cloud-computing environments.
- The LDX 135 cameras' compatibility with the SMPTE ST 2110 standard, a professional media network standard, is expected to enable a seamless transition from traditional SDI infrastructure to IP-based systems in the finance sector, eventually leading to significant cost savings.
- The LDX 135 cameras' support for Ultra High Definition (UHD) and High Dynamic Range (HDR) production, coupled with their JPEG XS compression option, ensures superior image quality in live events, enhancing the overall viewer experience within the industry.
