Mercedes-Benz Fights Rising Counterfeit Products with Advanced Tech
Counterfeit Mercedes-Benz products are on the rise, posing risks to consumers and the environment. The luxury car manufacturer is fighting back with advanced technology and strategic partnerships.
Mercedes-Benz is tackling the growing issue of counterfeit products, which are often produced under inhumane conditions and disregard environmental standards. The company works closely with organizations like CETI and SMX to employ advanced molecular authentication technology and digital product passports. This enhances real-time verification and traceability of genuine goods, helping to combat the increasing global trade in counterfeit Mercedes-Benz products, particularly online.
Consumers can play a role in identifying counterfeit products by looking out for low prices, poor quality, or suspicious sales sources. However, the problem is significant. In 2022 alone, over 1.6 million counterfeit products were seized, with over 620 raids conducted. Over 155,000 counterfeit listings were removed from online platforms, a 23% increase from the previous year. Counterfeiters often target safety-relevant parts like brake discs and steering components, putting road users at risk.
Mercedes-Benz is expanding its brand protection strategy to combat online counterfeiting. The company's efforts, along with those of its partners, are crucial in protecting consumers, upholding human rights, and maintaining environmental standards. By staying vigilant and supporting these initiatives, consumers can help curb the counterfeit trade.
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