Meta and Oakley Introduce New Generation of Intelligent Sports Eyewear

The sports tech world is abuzz with the latest innovation from Oakley - the Meta HSTN Performance AI glasses. This groundbreaking eyewear showcases its potential in diverse athletic contexts, from surfing to golf, skateboarding, and mountain biking.

The fusion of design, data, and durability in the Oakley Meta HSTN glasses is a game changer. It offers a singular wearable that embeds a personal AI assistant, providing real-time metrics and contextual awareness. This advanced technology may mark the beginning of a new era in Performance AI eyewear, but it certainly won't be the last, as voice-activated AI agents continue to grow more sophisticated and hardware miniaturizes further.

One of the standout features of the Oakley Meta HSTN glasses is their extended battery life, which allows for up to eight hours of use with a single charge. Rapid 20-minute charging and an additional 48 hours via the charging case ensure that these glasses are well-suited for all-day use during athletic activities.

The Oakley Meta HSTN glasses are designed for athletes who demand hands-free vision, data, and POV capture. They are built for rigorous activity, being water-resistant, lightweight, and accommodating Meta's technology. The glasses are a testament to performance-grade wearables, signalling a distinct category that goes beyond novelty into necessity for serious enthusiasts and athletes.

Marketers can leverage these glasses for immersive sports storytelling, live performance insights, and authentic athlete collaborations. The multi-sport, multi-platform rollout of the Oakley Meta HSTN glasses offers a template for immersive storytelling for marketers.

Two of the world's most celebrated sports figures, Kylian Mbappé and Patrick Mahomes, lead the global campaign for the Oakley Meta HSTN glasses. The athlete stories unfold at marquee events like Fanatics Fest and UFC International Fight Week. The athlete campaign includes Gabriel Medina, J.R. Smith, Ishod Wair, Bicho Carrera, and other Team Oakley athletes.

The Oakley Meta HSTN glasses are a collaboration between Oakley and Meta, combining rugged Oakley design with Meta's AI hardware. The glasses feature a 12MP Ultra HD (3K) camera, open-ear speakers, IPX4 water resistance, and a built-in Meta AI assistant. This combination allows for hands-free capture and playback of POV footage and music.

While the glasses do not yet offer AR screen capabilities, they focus on practical, everyday AI support combined with Oakley’s signature athletic style and durability. This makes them an advanced wearable for athletes who want smart technology integrated with performance eyewear.

In summary, the Oakley Meta HSTN glasses combine advanced AI features, superior camera quality, extended battery life, and athlete-friendly design. They benefit users who need durable, high-tech smart glasses that perform well in physically active environments. They provide the same AI assistant capabilities as Ray-Ban Meta but with enhanced hardware tailored for sports and outdoor use.

The sports tech industry is witnessing the latest innovation from Oakley, the Meta HSTN Performance AI glasses, a revolutionary eyewear with potential applications in various sports, such as golf, skateboarding, mountain biking, and surfing.
The Oakley Meta HSTN glasses are equipped with a personal AI assistant, offering real-time metrics and contextual awareness, symbolizing a new era in Performance AI eyewear.
The glasses are designed for athletes requiring hands-free vision, data, and POV capture, being built for rigorous activity and accommodating Meta’s technology.
Marketers can utilize these glasses for immersive sports storytelling, live performance insights, and authentic athlete collaborations, following the multi-sport, multi-platform rollout template.
Two prominent sports figures, Kylian Mbappé and Patrick Mahomes, are the global campaign leaders for the Oakley Meta HSTN glasses, showcasing their capabilities at events like Fanatics Fest and UFC International Fight Week.
In collaboration with Meta, Oakley has designed glasses that combine rugged Oakley design with Meta’s AI hardware, featuring a 12MP Ultra HD (3K) camera, open-ear speakers, IPX4 water resistance, and a built-in Meta AI assistant, enabling hands-free capture and playback of POV footage and music.
The Oakley Meta HSTN glasses prioritize practical AI support and Oakley’s signature athletic style and durability, rather than AR screen capabilities. As a result, they cater to athletes seeking advanced wearables that can integrate smart technology with performance eyewear, offering the same AI assistant capabilities as Ray-Ban Meta but with enhanced hardware tailored for sports and outdoor use.