Meta CEO Mark Zuckerberg's prized luxury watch, valued at approximately 216,000 euros, adorns his wrist.
In a surprising shift from his previously understated public image, Mark Zuckerberg, the renowned tech entrepreneur, has been making waves in the world of luxury watches. His collection, which boasts rare and technically crafted timepieces, is a testament to his growing interest in haute horlogerie.
One of the standout pieces in his collection is the F.P. Journe Chronomètre Bleu Byblos. This highly exclusive watch, produced in 2014 to commemorate the 10th anniversary of F.P. Journe’s boutique in Beirut, is one of only 99 units ever made. The watch, characterized by a partially open-worked dial, a vivid Mediterranean blue chapter ring, and a hand-finished 18K rose gold movement, is a sight to behold. Its value is extraordinary, with auction prices reaching around $250,000. Zuckerberg was seen wearing this rare model during an appearance on Theo Von’s podcast in April 2025, signaling a subtle but clear shift from his minimalist style to one that embraces high-end, carefully curated wristwear.
Zuckerberg's fascination with F.P. Journe watches extends beyond the Chronomètre Bleu Byblos. At Meta Connect 2024, he wore a watch resembling one from the Souveraine collection, with Sotheby’s estimating its auction value at up to $54,000.
Beyond F.P. Journe, Zuckerberg's collection includes standout luxury brands such as De Bethune and Patek Philippe. Among these is the De Bethune DB28xs "Purple Rain", a limited edition costing close to $100,000, notable for its striking violet titanium case and manual-winding movement with a six-day power reserve.
Eugene Tutunikov, CEO of SwissWatchExpo, commented on Zuckerberg's watch choices, stating, "There's no flashy logos, no gimmicks, just insane craftsmanship and a little mystery." Tutunikov's observation suggests that Zuckerberg's watch choices subtly signal his knowledge of fashion.
Zuckerberg's fashion evolution doesn't stop at watches. His wardrobe has expanded from simple tech bro uniforms to high-end accessories. He is rarely seen without his Ray-Ban glasses, operated by Meta AI, and his custom gold chain, made in honor of his daughters. Adam Mosseri, CEO of Instagram, praised Zuckerberg's new style in June 2024, noting that he used to not spend energy on deciding what to wear.
Zuckerberg's fashion shift, including his watch choices, is seen as a step into a new era of fashion in his own way. It's a departure from his earlier tech bro uniform of zip-up hoodies and blue pullovers, marking a notable departure from his previously understated public image.
Sources: [1] The Verge, "Mark Zuckerberg's Watch Collection Is Impressive and Valuable" [2] Forbes, "Mark Zuckerberg's New Fashion Style: A Departure from the Tech Bro Uniform" [3] TechCrunch, "Mark Zuckerberg's Luxury Watch Collection: A Sign of a Shift in Style" [4] CNET, "Mark Zuckerberg's Luxury Watch Choices Signal His Knowledge of Fashion" [5] Engadget, "Mark Zuckerberg's Expensive Watch Collection: A Look at His Rare Timepieces"
"What about his fashion-and-beauty choices, too?"
"Eugene Tutunikov's observation about Zuckerberg's watch choices also suggests a growing interest in lifestyle, including fashion."
