Murau Brewery Expands with Spirit-Based Mixed Drink Murique
Murau Brewery is branching out with a new product category: spirit-based mixed drinks, dubbed Murique. The company's managing director, Josef Rieberer, views this as a major step forward.
Rieberer, previously focused on core competencies like quality and sustainability at the brewery, has now taken the helm in developing the Murique line. The first offering, Murique Number 1, is a blend of Murelli Rhubarb-Mint and Ginerol™ from Distillery Krauss, packing a 4.8% vol alcohol content. This marks a significant expansion for the Murau Brewery, known primarily for its beer.
Murau Brewery's foray into spirit-based mixed drinks with Murique Number 1 signals an exciting new chapter for the company. Led by Josef Rieberer, this expansion maintains the brewery's commitment to quality and innovation.