New Developments in Shopify's Summer Edition 2025: A Sneak Peek
Shopify has announced its Summer '25 Editions, focusing on improving the user experience for both retailers and customers. The global upgrade, led by Shopify themselves, aims to streamline checkout performance and security, while also introducing new features and improvements.
One of the key new features is the faster, smoother, and more secure checkout experience. Shopify has introduced Shopify Functions, replacing old Scripts for custom checkout logic. This update is particularly notable as it now supports Apple Pay while maintaining the flexibility of custom checkout flows.
Another significant improvement is the enhancement of B2B checkout support. Shopify has integrated Apple Pay, allowing businesses to offer this popular payment method to their customers.
Store credit has also been introduced, allowing refunds to be issued as store credit from within the admin. This new feature can be highlighted in marketing emails or on-site using Liquid, Shopify's template language. Store credit now works with Shop, making it easier for customers to manage and use their store credit.
The updated editor includes a simplified sidebar, custom names for blocks and sections, hover-to-preview, more interactive product cards, and faster copy and paste of blocks and sections. This update aims to make the editing process more efficient and user-friendly.
The admin panel now loads up to 30% faster, improving the overall speed and efficiency of managing a Shopify store. New web performance reports are available for page-level insights, helping retailers to optimize their stores for Core Web Vitals.
In terms of analytics, the updated dashboard includes benchmarks and a new Customer Cohort Analysis report. This report provides valuable insights into customer behaviour and purchasing patterns, helping retailers to make informed decisions.
Shopify has also made improvements to discount codes. A single discount code can now be used across products, orders, and shipping, supported by select discount apps. Discount code entry is now possible in the cart, reducing friction before checkout.
Customers can now view and use their store credit in the Shop app and during Shop Pay checkout. This integration makes it easier for customers to manage their store credit and use it for purchases.
To help retailers enhance their post-purchase pages without breaking the current setup, Shopify has provided a tailored upgrade guide. Additionally, a free brief template is available to download, aiming to avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency.
Lastly, Shopify Tax now supports automated filing for more channels, including Shop, Facebook, and Instagram. This update simplifies the tax filing process for retailers, making it easier to manage taxes across multiple platforms.
Overall, the Shopify Summer '25 Editions represent a significant step forward in improving the platform's user experience and functionality. The focus on checkout performance and security, along with the introduction of new features such as Apple Pay integration and store credit, will undoubtedly benefit both retailers and customers.
KOTA, a Creative Digital Agency based in Clerkenwell London, specializes in Creative Web Design, Web Development, Branding, and Digital Marketing. If you need assistance in implementing these new features or optimizing your Shopify store, consider reaching out to a professional agency like KOTA.
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