News organization NESN adopts Bitcentral Core News for content management system.
NESN, the regional sports network home to the NHL's Boston Bruins and MLB's Boston Red Sox, has announced a groundbreaking partnership with Bitcentral. This collaboration aims to deliver a richer viewing experience to Boston-area sports fans.
Bitcentral will provide NESN with state-of-the-art media management and production tools, including their Core News Suite. This collection of tools is designed to streamline content management and delivery, enhancing efficiency and maximizing the value of NESN's product across multiple platforms.
NESN Vice President of Technology, Kenny Elcock, stated that the sports media landscape is evolving rapidly, and this partnership ensures they keep pace with industry changes and drive innovation. Bitcentral's Chief Operating Officer, Sam Peterson, added that the collaboration allows them to showcase the full potential of their Core News Suite.
The partnership also includes the integration of Adobe Creative Cloud with Adobe Premiere editing platform and Dixon Sports Computing. Dixon Sports Computing's metadata logging capabilities are crucial for sports content creation, allowing NESN to quickly search for and deliver the best content to fans.
Implications for the Media Industry
This partnership is a significant move in the competitive sports media environment. It reflects a broader trend of media companies integrating AI technology, cloud-based solutions, and partnerships to enhance content management and production capabilities.
For instance, many media companies, including sports networks, are integrating AI technology to streamline content sharing and support NIL operations. SAS's analytics are being integrated into Teamworks' AI-powered content management system.
The use of cloud technology is also becoming more prevalent in media production, allowing for scalable solutions and efficient content distribution.
While specific details about Bitcentral's Core News suite integration into NESN's setup are not available, the collaboration is expected to redefine what's possible in the sports broadcasting industry. It could set a new standard for sports viewing engagement, as stated by Bitcentral.
NESN believes that this partnership will help them stay ahead in the competitive sports media environment and deliver exceptional content to their audience. The new media workflows could potentially revolutionize the way sports are broadcast, offering fans a more dynamic and engaging viewing experience.
