NielsenIQ Expands NIQ Activate with New Assortment Planning Tool
NielsenIQ (NIQ) has announced a significant expansion of its customer insights and analytics offering, NIQ Activate. This marks a key milestone in NIQ's transformation, further cementing its position as a reliable consumer intelligence partner.
NIQ Activate's latest feature, Assortment Planning & Optimization, is now available for retailers to demo upon request. The solution leverages a wealth of insights, including customer preferences, category dynamics, loyalty, and brand affinity, to create realistic assortment scenarios.
Retailers can now model multiple 'what-if' scenarios and apply strategic guardrails, enabling them to refine their product mix, identify planogram inefficiencies, and optimize distribution. The platform's automated customer decision trees reveal the full consumer decision-making journey, providing retailers with unprecedented insights.
Troy Treangen, Chief Product Officer at NIQ, praised the precision and efficiency of the platform. Retailers have already reported significant improvements, with some achieving up to a 7% increase in sales and gross profit using this solution.
NIQ Activate's expansion, developed in-house by NielsenIQ, brings together advanced analytics, predictive planning, and collaborative capabilities. By offering Assortment Planning & Optimization, NIQ continues to empower retailers and brands to gain deeper customer understanding and drive performance.
