Nielsen's Big Data and Panel TV Measurement Approved by MRC for National Television Evaluation
Nielsen's Big Data + Panel National TV Measurement has been accredited by the Media Rating Council (MRC), marking a significant milestone in the television ratings industry. This accreditation makes Nielsen the first national TV audience measurement provider for a Big Data + Panel, combining a high-quality, representative panel with a data set larger than any other, sourced from smart TVs and set-top boxes in over 45 million homes.
The MRC's accreditation of Nielsen's hybrid panel/big-data product inclusive of persons level estimates is a landmark moment for TV ratings, according to Karthik Rao, Nielsen CEO. The accreditation provides advertisers and media buyers with greater confidence in the data's reliability and accuracy, which is crucial for multi-billion-dollar advertising negotiations.
The MRC's decision to accredit Nielsen's Big Data + Panel was applauded by the NFL, with Paul Ballew, chief data and analytic officer of the NFL, expressing support for Nielsen's modernization efforts. The NFL believes that the accreditation of Nielsen's Big Data solution is a significant step in the journey towards accurate insights in an increasingly fragmented media marketplace.
The MRC has also reaccredited Nielsen's traditional Panel measurement, demonstrating its continued confidence in Nielsen's measurement capabilities. The accreditation of Nielsen's Big Data + Panel is particularly significant as it comes after a turbulent period where Nielsen lost its MRC accreditation in 2021 due to concerns about undercounting audiences during the COVID-19 pandemic, only regaining national accreditation in 2023.
Nielsen is endorsing the use of Big Data + Panel National TV Measurement as currency for this year's upfront, aiming to provide a more comprehensive and accurate measure of TV viewership. The new measurement methodology is designed to help planning and measurement in the Nielsen ecosystem and partners' systems, and can be used in content programming and licensing decisions, along with carriage fees for TV distribution deals.
The accreditation of Nielsen's Big Data + Panel National TV Measurement validates the hybrid measurement approach combining traditional panels and large-scale device data as a trusted industry currency. It supports Nielsen's market leadership in national TV ratings during a critical advertising season, signals an evolution in TV measurement to address fragmentation and changing viewing patterns, and aims to restore and boost confidence among advertisers and agencies amid past credibility challenges.
In summary, the MRC accreditation of Nielsen's Big Data + Panel measurement is significant because it:
- Validates the hybrid measurement approach combining traditional panels and large-scale device data as a trusted industry currency.
- Supports Nielsen's market leadership in national TV ratings during a critical advertising season.
- Signals an evolution in TV measurement to address fragmentation and changing viewing patterns.
- Aims to restore and boost confidence among advertisers and agencies amid past credibility challenges.
This accreditation thus underpins the financial transactions and confidence in TV advertising metrics for the near future, even as the field remains competitive and under scrutiny. For more information about Nielsen's Big Data + Panel, visit www.nielsen.com.
- The MRC's accreditation of Nielsen's Big Data + Panel National TV Measurement marks a significant moment for television ratings, as it validates the use of this measurement methodology ascurrency for program planning and decision-making.
- Nielsen's Big Data solution has been applauded by the NFL, with the NFL expressing support for Nielsen's modernization efforts and viewing the accreditation as a significant step towards accurate insights in the fragmented media market.
- Nielsen is endorsing the use of Big Data + Panel National TV Measurement as currency for this year's upfront, aiming to provide a more comprehensive and accurate measure of TV viewership that can be used in content programming and licensing decisions, along with carriage fees for TV distribution deals.
- The accreditation of Nielsen's Big Data + Panel National TV Measurement demonstrates its ability to address fragmentation and changing viewing patterns by combining traditional panels with large-scale device data, signaling an evolution in TV measurement.
- The MRC's decision to reaccredit Nielsen's traditional Panel measurement and accredit its Big Data + Panel is particularly significant as it comes after a turbulent period where Nielsen lost its MRC accreditation in 2021, only regaining national accreditation in 2023.
- Advertisers and media buyers can have greater confidence in the data's reliability and accuracy, as Nielsen's Big Data + Panel measurement has been accredited by the Media Rating Council, providing a more accurate and comprehensive measure of TV viewership.
