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Nike's Q1 2026 Revenue Up 1%, Stock Soars on Earnings Beat

Nike's wholesale business booms, but direct-to-consumer sales dip. Investors cheer as earnings surpass expectations.

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In this picture, we see many shoes are displayed. Behind that, we see a white table on which shoes...
In this picture, we see many shoes are displayed. Behind that, we see a white table on which shoes and sandals are displayed. On the left side, we see a wall. At the top of the picture, we see the ceiling of the room. This picture is clicked in the footwear store.

Nike's Q1 2026 Revenue Up 1%, Stock Soars on Earnings Beat

Nike has reported its fiscal first quarter 2026 results, with a revenue of $11.7 billion, a 1% increase from the previous year. The company's CEO, Elliott Hill, expressed satisfaction with progress in North America, wholesale, and running categories. Nike's stock price rose by more than 6% following the announcement.

Nike's wholesale revenue saw a 7% increase to $6.8 billion, while direct-to-consumer revenue decreased by 4% to $4.5 billion. Despite this, earnings and revenue both surpassed analyst expectations. CFO Matt Friend provided guidance for the fiscal year 2026, anticipating modest growth in the wholesale business but no increase in Nike Direct revenue. The GAAP net income declined by 31% to $727 million, or $0.49 per share.

Nike's revenue growth, though modest, coupled with earnings exceeding expectations, has been positively received by investors. The company's focus on wholesale and progress in key categories signals a strategic shift. However, the decline in direct-to-consumer revenue and net income will require close monitoring.

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