Nordstrom appoints a new leader for technology and information sectors
In a strategic move to enhance its digital capabilities and personalize the shopper experience, Nordstrom has named Jason Morris as its new Chief Technology and Information Officer.
Morris, who previously held the position of Senior Vice President of Enterprise Business Services at Walmart, is expected to start at Nordstrom on May 1. According to Erik Nordstrom, CEO of Nordstrom, Morris's wealth of experience will play a critical role in advancing the retailer's Closer to You marketing strategy.
The Closer to You campaign, launched in October 2020, offers order pick-up, returns, and services in customers' neighborhoods. As consumer data becomes more readily available, retailers are finding new opportunities to tap into shopper data, and Nordstrom is no exception. The retailer is increasingly using consumer data to personalize the shopper experience.
Modernizing the supply chain is also a key priority for Nordstrom. The company lost 4.1% in Q4 2022 net sales compared to the previous year, and improving its supply chain is expected to boost its business. Nordstrom is continuing to modernize its supply chain as part of its priorities over the upcoming fiscal year.
Before joining Nordstrom, Morris managed tech development within Walmart's merchandising, replenishment, supplier management, real estate, and global compliance divisions. At Walmart, he oversaw system development, hardware, and software across over 10,000 international locations.
However, specific information about Morris's role in Nordstrom's strategy for the Closer to You marketing campaign or his contribution to personalizing the shopper experience is not readily available in the provided sources. As such, it cannot be confirmed whether Morris will be directly involved in these aspects of Nordstrom's campaign or personalization efforts as of August 2025.
In addition to the appointment of Morris, Nordstrom has announced plans to close six Nordstrom locations and seven Nordstrom Rack stores, resulting in roughly 2,500 employees losing their jobs. The retailer has been focusing on updating its supply chain and changing its approach to brick-and-mortar stores.
In conclusion, with the appointment of Jason Morris as its new Chief Technology and Information Officer, Nordstrom is taking steps to modernize its supply chain and personalize the shopper experience. While the specifics of Morris's role in these efforts are not yet clear, his extensive background in tech development at Walmart promises a promising future for the retail giant.
- With his wealth of experience in tech development across Walmart's numerous international locations, Jason Morris is poised to leverage technology in his new role as Nordstrom's Chief Technology and Information Officer.
- As Nordstrom faces competition in the digital age, AI and other advancements in technology are becoming crucial for businesses, including those in the retail industry, to stay relevant and personalize the shopper experience.
- As the line between physical and digital retail experiences blurs, AI, finance, and business strategies become inextricably linked, influencing everything from retailers' supply chains to their marketing campaigns.
- With the increasing importance of data in personalizing the shopper experience, jobs that require a deep understanding of technology and data analytics are becoming more essential for companies like Nordstrom.
- As Nordstrom focuses on modernizing its supply chain and adapting to the changing landscape of brick-and-mortar stores, war for market share and dominance in the retail sector is heating up, drive by the rise of e-commerce and technological advancements.
