Nordstrom appoints a new leader for technology and information sectors
In a strategic move to enhance its digital capabilities and personalize the shopper experience, Nordstrom has named Jason Morris as its new Chief Technology and Information Officer.
Morris, who previously held the position of Senior Vice President of Enterprise Business Services at Walmart, is expected to start at Nordstrom on May 1. According to Erik Nordstrom, CEO of Nordstrom, Morris's wealth of experience will play a critical role in advancing the retailer's Closer to You marketing strategy.
The Closer to You campaign, launched in October 2020, offers order pick-up, returns, and services in customers' neighborhoods. As consumer data becomes more readily available, retailers are finding new opportunities to tap into shopper data, and Nordstrom is no exception. The retailer is increasingly using consumer data to personalize the shopper experience.
Modernizing the supply chain is also a key priority for Nordstrom. The company lost 4.1% in Q4 2022 net sales compared to the previous year, and improving its supply chain is expected to boost its business. Nordstrom is continuing to modernize its supply chain as part of its priorities over the upcoming fiscal year.
Before joining Nordstrom, Morris managed tech development within Walmart's merchandising, replenishment, supplier management, real estate, and global compliance divisions. At Walmart, he oversaw system development, hardware, and software across over 10,000 international locations.
However, specific information about Morris's role in Nordstrom's strategy for the Closer to You marketing campaign or his contribution to personalizing the shopper experience is not readily available in the provided sources. As such, it cannot be confirmed whether Morris will be directly involved in these aspects of Nordstrom's campaign or personalization efforts as of August 2025.
In addition to the appointment of Morris, Nordstrom has announced plans to close six Nordstrom locations and seven Nordstrom Rack stores, resulting in roughly 2,500 employees losing their jobs. The retailer has been focusing on updating its supply chain and changing its approach to brick-and-mortar stores.
In conclusion, with the appointment of Jason Morris as its new Chief Technology and Information Officer, Nordstrom is taking steps to modernize its supply chain and personalize the shopper experience. While the specifics of Morris's role in these efforts are not yet clear, his extensive background in tech development at Walmart promises a promising future for the retail giant.
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