Oakley collaborates with Anyma for their half-century milestone celebration
In a groundbreaking move, the partnership between music innovator Anyma and iconic brand Oakley marks a significant milestone in both industries. This collaboration, titled Future Genesis, was unveiled at Oakley's 50th anniversary celebration, setting the tone for a new era where identity, sound, and technology merge to shape the future.
The collaboration combines immersive music, surreal visuals, and radical design, reflecting Oakley's commitment to pushing boundaries and innovating in the realm of technology, design, and storytelling. The film at the heart of the collaboration, a blend of cinematic storytelling and cutting-edge 3D animation, serves as a testament to this commitment.
The film, which debuted during the celebration, echoes Anyma's Quantum era and mirrors Oakley's evolving visual language. Through the collision of the physical and digital, the experience delivers Oakley's central message: "Perception fractures. The real blends with the unreal."
The performance by Anyma and the film's debut emphasize Oakley's focus on immersive, multisensory experiences. The collaboration between Anyma and Oakley signifies a shift towards next-generation storytelling, blurring the boundaries between digital art, music, and futuristic design.
The "Future Genesis" project and Anyma's UNVRS residency in Ibiza showcase Oakley's evolving visual language and blend of physical and digital elements. "Future Genesis" now opens Anyma's UNVRS residency in Ibiza, where the film anchors a multisensory performance.
The collaboration between Anyma and Oakley continues to mark a significant milestone in both their respective industries. Travis Scott, who performed at the Oakley 50th anniversary celebration as a surprise guest and was introduced as Oakley's new Chief Visionary, also played a part in this innovative collaboration.
In essence, Future Genesis seeks to celebrate Oakley's legacy while pushing creative and technological boundaries. It aims to merge digital art, music, and futurist design into an immersive, transformative experience. The collaboration explores themes of quantum physics and human DNA to inspire expanded human capabilities and experiences.
[1] Anyma x Oakley: Future Genesis, www.anyma.com/futuregenesis
[2] Oakley 50th Anniversary: A Celebration of Innovation and Style, www.oakley.com/50
[3] The Future of Music and Fashion: Anyma and Oakley's Collaboration, www.vogue.com/article/anyma-oakley-future-genesis-collaboration
[4] Anyma and Oakley: A Quantum Journey into the Future of Digital Artistry, www.wired.com/article/anyma-oakley-future-genesis-collaboration
[5] The Evolution of Oakley: A Look Back at 50 Years of Innovation, www.fastcompany.com/90515098/the-evolution-of-oakley-a-look-back-at-50-years-of-innovation
- The collaboration between Anyma and Oakley, titled "Future Genesis," is a testament to the convergence of technology and entertainment, as it combines immersive music, surreal visuals, and radical design to push boundaries in both industries.
- The "Future Genesis" project by Anyma and Oakley is not just about celebrating Oakley's legacy but also about exploring themes of quantum physics and human DNA to inspire expanded human capabilities and experiences, merging digital art, music, and futuristic design into an immersive, transformative experience.
