Oakley reimagined its Ellipse logo as functional performance sunglasses.
Googling the Curve:
Oakley's 50th birthday party's far from over. They've freakin' dropped a pair of tech-packed Airbrake motocross specs and revamped the '80s heavyweight Eyeshade. Rumor has it there's a Medusa 2.0 in the wings – a souped-up helmet-and-goggle setup.
But hey, the brand that gave performance shades new life five decades ago has outdone themselves with their golden jubilee release: sunglasses shaped like the iconic "O" logo. That's right, a curved representation of the company's most recognizable emblem, engineered for real-world wear.
Born a Maverick
Established by Jim Jannard in '75 on a $300 budget and a dog's name, Oakley has always been about bucking convention. Their debut? Motocross grips. The '84 Factory Pilot Eyeshades? A game-changer for eyewear. And the Ellipse? A tradition-defying, wearable work of art.
Design with Purpose
These sci-fi specs bear a striking resemblance to a UFO, but don't be fooled – Oakley's PhysioMorphic Geometry brings the frame close to the face, making practical sense. Like a Nillo Underworld hawk, these futuristic frames will undoubtedly turn heads, nodding to the brand's '90s glory days when street-cool classics like the Frogskins took the urban fashion scene by storm.
No surprise here, as Oakley's always been about form marrying function. Don't fancy weird-looking glasses from other brands? The Ellipse's sculpted aesthetics stay on-brand, even when most competitors wouldn't dare mess with a classic round frame design.
Engineering Perfection
The Ellipse bears the same performance DNA as the brand's most coveted sunnies, thanks to its lightweight construction and signature Unobtainium components. These high-tech materials not only keep the shades light as a feather but also ensure they grip even better with sweat. Like superglue for your face, these bad boys stay put, no matter how intense the action gets.
Tech Beyond Tinted
Joining the party is Oakley's proprietary Prizm Lens Technology, tailoring vision to your environment. city streets, wilderness trails, or anywhere in between – Prizm-ed sunglasses have proven themselves capable[2][4]. And let's not forget the Plutonite lenses, blocking 100% of UVA, UVB, and UVC rays and shielding your peepers from harmful blue light up to 400nm[1][3].
Three cheers for style and substance!
Color Me Fancy
In a range of seven vibrant colorways, including a valuable 50th Anniversary "50 Midas Fleck" model with Prizm 24k gold lenses, the Ellipse is sure to turn heads wherever you go. Popping up at Oakley.com, local retailers [1], and select stores worldwide in June 2025, these statement shades are set to steal the limelight in the brand's year-long festivities.
Tech Specs:
Model: Oakley Ellipse
Frame: Lightweight materials with PhysioMorphic Geometry
Lens: Plutonite with Prizm Technology
Other Materials: Unobtainium earsocks and nose pieces
Colorways: Seven options (including the limited 50th Anniversary "50 Midas Fleck")
Release Date: June 2025
Pricing & Availability
Pricing has yet to be announced, but keep your eyes peeled – the Oakley Ellipse will be available soon through oakley.com, Oakley retail stores, and select retailers worldwide.
- The Oakley Ellipse, a futuristic pair of sunglasses, boasts a striking resemblance to a UFO, drawing inspiration from the brand's '90s glory days when urban fashion was dominated by sports-inspired styles like the Frogskins.
- Oakley's Ellipse sunglasses, with their updated technology and unique design, are poised to make a statement in the fashion-and-beauty world, echoing the brand's philosophy of blending style with functionality.
- The motorsport world and home-and-garden enthusiasts may not immediately associate Oakley with their respective industries, but with Oakley's Ellipse, tech-savvy individuals can integrate a touch of the brand's high-performance lifestyle into their daily lives.
- As Oakley celebrates its 50th anniversary, the homage to its roots is evident in the Ellipse's sleek design, embodied by the brand's signature Unobtainium components and Prizm Lens Technology, ensuring a blend of style, technology, and sports performance.
