OpenAI's ChatGPT Debuts Human-Centric Branding
OpenAI has debuted its first significant brand campaign for ChatGPT, marking a shift in AI marketing from tech-focused to human-centric advertising. The campaign, launched recently, aims to position ChatGPT as a practical, everyday assistant rather than a cold, impersonal tool.
The campaign, which includes outdoor ads, places humans at the centre of ChatGPT's branding. It shows the AI providing recipe inspiration, personal training assistance, and other practical uses in daily life. This approach is a departure from the sterile, tech-heavy branding that has dominated AI marketing in the past.
The shift in AI advertising is not isolated to OpenAI. Recent campaigns, such as Claude's, have also repositioned AI as an ally rather than an enemy. Despite these changes, concerns over copyright infringement and job security in creative industries may still cause contention.
OpenAI's first major brand campaign for ChatGPT signals a significant shift in AI marketing. By positioning ChatGPT as a functional, human-centric assistant, the campaign aims to make the AI more relatable and accessible. While this shift may face some contention due to concerns in creative industries, it reflects a broader trend in AI advertising.
