OpenAI's Sora App: AI-Generated Videos Spark Excitement and Concern
OpenAI's latest venture, Sora, an AI-powered video generator and social media platform, has sparked both excitement and concern. The app, currently topping Apple's app store, allows users to create and share AI-generated videos, raising questions about authenticity and ethical use.
Sora, named after OpenAI's AI video generator, offers an endless stream of looped videos akin to TikTok, but with a twist - they're all AI-generated. Users can create videos featuring their own likeness and voice in various scenes, a popular feature called 'cameo'.
The app's popularity, following the success of Google's Gemini AI image generator 'nano banana', signals a growing interest in generative media. However, it also raises legal and ethical concerns. Creators worry about the use of AI-generated content, particularly the potential for deepfakes and the ability to discern real content from AI-generated content.
OpenAI has been at the forefront of AI-generated content trends. Earlier this year, it added image generation to ChatGPT, and now, Sora is topping app store charts. Meta, too, is bolstering its future AI creative products, partnering with AI creative firm Midjourney.
Sora's popularity, despite its limited availability to US and Canadian iOS users and Android users via the web, highlights the growing demand for AI-generated content. As the app continues to gain traction, so too do the concerns surrounding its use and the authenticity of AI-generated content. OpenAI and other tech companies will need to address these concerns as AI-generated media becomes more prevalent.
