Over-the-Air Broadcast Deals Signed by Fubo Sports for Distribution in Over a Hundred Media Markets
**Expanded Distribution of Fubo Sports Network: Reaching More Homes and Hearts**
In a strategic move to broaden its reach, Fubo Sports Network, the streaming service launched in 2019, announced its expansion into over-the-air (OTA) channels in more than 100 markets across the United States. This significant step includes major cities like New York, Los Angeles, and Chicago, making Fubo accessible to over 12 million traditional TV households[1].
The decision to expand into OTA channels is likely a response to the need for increased presence in large and diverse markets. By targeting cities like New York, Los Angeles, and Chicago, Fubo aims to capitalise on the dense population and high demand for sports content in these areas. The agreement with the Rangers Sports Network in March 2025 further underscores Fubo's focus on regional sports, emphasising its commitment to providing localised content that appeals to various fan bases[1].
This expansion opens up several additional revenue streams for Fubo. By reaching more traditional TV households, Fubo can increase its advertising revenue, as more viewers will be exposed to its content. The agreement with DAZN, announced in June 2025, allows Fubo to stream DAZN content while also letting DAZN include Fubo's FAST service, potentially attracting new subscribers and generating revenue through shared content[1].
The broader availability of Fubo Sports Network could encourage more viewers to subscribe to Fubo's streaming service, particularly those interested in sports who might not have been aware of the service previously[1][2]. The move also aims to reach consumers on both streaming and traditional platforms.
Fubo Sports Network offers a mix of national and local content, including sports, entertainment, and news, attracting a wider audience and increasing its subscription base[2][4]. Audiences can access content from breakout and niche sports leagues like Bare Knuckle Fighting Championship (BKFC), ProBox TV, the Professional Fighters League (PFL), and World Poker Tour on Fubo Sports[3].
In the connected and competitive media market, Pamela Duckworth, Head of Fubo Studios, stated that it's important to reach consumers everywhere they are[3]. The expansion of Fubo Sports Network into over-the-air channels maximises accessibility for consumers, making it a strategic move that addresses the need for increased accessibility and revenue generation in the media industry.
[1] FuboTV Expands its Fubo Sports Network to Over-the-Air Channels, Multichannel News, 2025. [2] FuboTV's Expansion into Over-the-Air Channels: What it Means for the Company and its Subscribers, The Streamable, 2025. [3] FuboTV's Expansion into Over-the-Air Channels: A Strategic Move in the Competitive Media Landscape, Variety, 2025. [4] FuboTV's Expansion into Over-the-Air Channels: A Game Changer for Sports Fans, SportsPro Media, 2025.
- Fubo Sports Network, having announced its expansion into over-the-air (OTA) channels, is now available in more than 100 markets across the United States, including major cities like New York, Los Angeles, and Chicago.
- The agreement with DAZN enables Fubo Sports Network to stream DAZN content while also allowing DAZN to incorporate Fubo's FAST service, potentially attracting new subscribers and generating revenue through shared content.
- The broadened distribution of Fubo Sports Network opens up several additional revenue streams for the streaming service, including increased advertising revenue from reaching more traditional TV households.
- Fubo Sports Network offers a diverse selection of content, including sports, entertainment, and news, attracting a wider audience and increasing its subscription base with offerings from breakout and niche sports leagues like Bare Knuckle Fighting Championship (BKFC), ProBox TV, the Professional Fighters League (PFL), and World Poker Tour.
- Pamela Duckworth, Head of Fubo Studios, emphasized the importance of reaching consumers everywhere they are, suggesting that the expansion into OTA channels is a strategic move that maximizes accessibility for consumers and addresses the need for increased accessibility and revenue generation in the media industry.
