Pembroke initiates trial run for demand-driven Ottawa River public transit service
New On-Demand Transit Service Launches in Pembroke, Ontario
The city of Pembroke, Ontario, has introduced a new on-demand transit service named Ottawa River Transit (ORTC), marking a significant step forward in improving local transportation options and connectivity[1][2][3]. The service, a collaboration between the city and Mobility Transportation Specialists (MTS), officially launched on August 5, 2025, as part of a three-year pilot project.
Service Details
The ORTC service operates within city limits on a stop-to-stop model using "virtual stops." Riders are expected to be at their stop at least five minutes before the scheduled time, as the bus does not wait for late arrivals[3]. The fleet includes three Dodge ProMaster vehicles (each accommodating up to eight passengers), with two vehicles running during peak hours, and one backup vehicle on standby to ensure continuous service[1][3].
A flat fare of $5 per ride applies, funded partly through property taxes[3]. Riders can book a trip up to seven days in advance, using the Blaise Transit app, the Blaise web booking portal, or by phone with ORTC customer service[3][5]. The service will extend service until 10:00 p.m. from Monday to Friday, after Labor Day[1].
Technology Platform
The service leverages the transit technology company Blaise Transit, which manages digital infrastructure including scheduling, booking management, and real-time ride tracking. The Blaise Transit app is available on both the App Store and Google Play for bookings[1][2][5].
Partnerships
MTS operates the service by providing vehicles, drivers, and customer support. Blaise Transit provides the technology platform. Project management support is provided by Left Turn Right Turn. All partners are Canadian companies experienced in innovative transit solutions for growing communities[1][2].
Community Impact
Pembroke Deputy Mayor Brian Abdallah highlighted the project as a community-wide collaboration aiming to create sustainable, accessible transit that strengthens local connectivity along the Ottawa River[1][2]. Algonquin College Pembroke Campus Dean Angela Rintoul stated that reliable and accessible transit is essential to student success, and the launch of ORTC marks a significant step forward in connecting students and the broader community to educational and employment opportunities[4].
The Pembroke Business Improvement Area (PBIA) is thrilled about the launch of ORTC, as it will make shopping and dining in the downtown area more accessible[1]. The city is planning a formal six-month review and survey of residents to ensure the new service meets the community's needs[1].
It's worth noting that the ORTC service will not operate on Sundays and statutory holidays[3]. Riders are encouraged to rate their experience and leave comments through the Blaise Transit app to help refine and enhance the service[6].
In summary, ORTC is a modern, on-demand transit pilot in Pembroke launching in 2025 with a $5 fare, three ProMaster vans in operation, advanced booking technology by Blaise Transit, and supported by local partnerships to foster sustainable city transit[1][2][3][5]. The pilot service will last for three years.
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