Peter Russell has taken on the role of Managing Director at The Collectv
In a significant move for the broadcast and post-production industries, The Collectv has appointed Peter Russell as its new Managing Director (MD). Russell, who boasts a career spanning almost three decades in the sector, is well-equipped to lead the company into its next phase.
Russell's extensive experience includes serving as the Director of Technology at ITV Studios, where he oversaw global advances in technical production across various genres, including factual, entertainment, drama, daytime, news, and sport. His tenure at ITV Studios saw him spearhead the digital enablement strategy and manage technology for post-production and production.
As MD of The Collectv, Russell's focus will be on maintaining the company's position as a market leader and driving a customer-centric and collaborative focus. He will also ensure The Collectv continues to set high standards and support the company's growth plans.
Chris Sarson, who becomes CEO, expressed his confidence in Russell's appointment, stating that he is the ideal choice to steer The Collectv into its next phase. Russell himself expressed excitement about driving the next phase of growth at The Collectv.
Russell's involvement in the industry extends beyond The Collectv and ITV Studios. He sits on the RTS Digital Innovation Board, advocating for digital innovation in broadcasting. He also mentors through the RTS Scholar Bursary Scheme and chairs the ITV Ambassadors programme.
The appointment of Russell as MD coincides with the transition of the executive team into C-suite roles. Soraya Robertson takes on the new role of Chief Commercial Officer, marking a new chapter for The Collectv.
With Russell at the helm, The Collectv is poised to continue its leadership in the broadcast and post-production industries, delivering solutions that meet the evolving needs of the sector.
Peter Russell's career in the business sector, specifically in the finance and technology industries, has been extensive, as shown by his tenure as the Director of Technology at ITV Studios. As the new Managing Director (MD) of The Collectv, Russell aims to focus on business growth, maintaining the company's market leadership, and advocating for innovative digital solutions, much like his work on the RTS Digital Innovation Board.
