Profitable retail media business established by Rossmann within six months
Rossmann, a leading German drugstore chain with around 2,300 branches, has partnered with Berlin-based retailmediatools to expand a trader-controlled retail media ecosystem. This strategic collaboration aims to monetize advertising space, increase visibility for brands along the customer journey, and establish a brand-compliant and profitable retail media business.
Paul Baumann, Head of Omnichannel Experience & Marketing Technology at Rossmann, praises the flexibility and performance of retailmediatools' technology. Magnus Aufschild, founder and CPO of retailmediatools, in turn, praises Rossmann's clear strategy and quick implementation of retail media.
Brands partnering with Rossmann can expect data-driven targeting and measurable impact on sales and ROI. The central platform solution provided by retailmediatools displays sponsored product ads in app and web, as well as video advertising on over 1,000 in-store screens.
Luisa Ballé, Team Lead Retail Media Solutions at Rossmann, emphasizes that the platform adapts to Rossmann's needs and allows for scalable operations with self-service, automation, and central control of digital and in-store-based retail media campaigns. The technology used by retailmediatools offers adaptability, scalability, self-service, automation, and central control, ensuring full control over data, processes, and formats.
The ROPO effect, or the advertising effect when customers discover brands online and shop offline, is a focus for Rossmann and retailmediatools. retailmediatools highlights its ability to measure the ROPO effect, providing valuable insights for both parties.
After six months, the collaboration has resulted in more than 100 brand partnerships for Rossmann and generated 4.4 million advertising minutes in Rossmann's outlets. Besides Rossmann, the national and international retail companies using Retailmediatools' modular retail media infrastructure include the omnichannel bookstore Thalia and the price comparison platform Idealo.
The collaboration between Rossmann and retailmediatools eliminates the need for external integrators, ensuring a seamless integration into Rossmann's existing systems. This partnership is part of a growing group of trading companies using retailmediatools, including Thalia, idealo, Flink, SOK, ANWR Group with schuhe.de, and Sport2000.de.
The technology used by retailmediatools allows for quick implementation, step-by-step expansion, and adaptability to individual needs. This makes it an ideal solution for retailers looking to leverage retail media as a strategic growth driver.
Read also:
- Quantum Computing Market in the Automotive Sector Forecast to Expand to $6,462.13 Million by 2034
- List of 2025's Billionaire Video Game Moguls Ranked by Fortune
- VinFast Accelerates Globally, Leveraging Vingroup's Technological and Financial Foundation
- Transformation of Decarbonization Objectives in the Iron Ore Pellets Sector
